|
Lecturer(s)
|
-
Poustka Michal, MgA. Mgr.
|
|
Course content
|
1. Introduction to Contemporary Graphic Design 2. Current Visual Trends and Aesthetic Directions 3. UX/UI as a Part of Graphic Design 4. Cloud Ecosystems and the Democratization of Creation 5. Open Source and Ecosystem Independence 6. Generative AI I: Principles and Fundamentals 7. Generative AI II: Advanced Workflows and Consistency 8. Motion Design: When Graphics Move 9. Procedural and Generative Graphics (Node-based Thinking) 10. Web for Graphics and 3D in the Browser 11. Current Practice: Automation and Immersive Projects 12. Ethics, Responsibility and Sustainability 13. The Future: Spatial Design and Final Reflection
|
|
Learning activities and teaching methods
|
Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 35 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| possess a basic knowledge of the history and current practice of graphic design, visual communication, and working with imagery and typography, have an overview of common forms of graphic output, understand graphic design as part of a broader visual, technological, and social culture |
| Skills |
|---|
| analyze visual messages, conduct and utilize research, compare various creative approaches, formulate one's own professionally grounded opinion, demonstrate basic proficiency with digital graphic design tools, explore new tools, trends, and workflows |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| understands selected contemporary trends in graphic design, including the influence of digital tools, UX/UI, generative AI, motion design, procedural graphics, and immersive media, is able to describe the technological, cultural, and ethical contexts influencing contemporary visual communication |
| Skills |
|---|
| is able to analyze current visual trends, compare various tools and workflows, and relate them to specific examples of graphic design practice, is able to formulate a well-founded professional stance on the evolution of the field and present it in a discussion or a brief reflection |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Multimedia supported teaching |
| Seminar |
| Lecture supplemented with a discussion |
| Textual studies |
| Discussion |
| Skills |
|---|
| Individual study |
| Students' portfolio |
| Discussion |
| Competences |
|---|
| Discussion |
| Self-study of literature |
| Collaborative instruction |
| Individual study |
| assessment methods |
|---|
| Knowledge |
|---|
| Individual presentation at a seminar |
| Continuous assessment |
| Kolokvium |
| Skills |
|---|
| Individual presentation at a seminar |
| Seminar work |
| Continuous assessment |
| Competences |
|---|
| Peer evaluation of students |
| Self-evaluation |
| Continuous assessment |
|
Recommended literature
|
-
Armstrong, Helen, ed. Graphic Design Theory: Readings from the Field. New York: Princeton Architectural Press, 2009. ISBN 978-1-56898-772-9.
-
Blauvelt, Andrew a Ellen Lupton, eds. Graphic Design: Now in Production. Minneapolis: Walker Art Center, 2011. ISBN 0935640983.
-
Drucker, Johanna; Emily McVarish. Graphic Design History: A Critical Guide. Boston: Pearson, 2013. ISBN 978-0-205-21946-9.
-
Eskilson, Stephen J. Graphic Design: A New History. New Haven: Yale University Press, 2019. ISBN 0300233280.
-
Heller, Steven a Veronique Vienne, eds. Citizen Designer: Perspectives on Design Responsibility. New York: Allworth Press, 2018. ISBN 1621536440.
-
Lupton, Ellen; Jennifer Cole Phillips. Graphic Design: The New Basics. New York: Princeton Architectural Press, 2015. ISBN 9781616894559.
-
Manovich, Lev. Software takes command extending the language of new media. New York: Bloomsbury, 2013. ISBN 978-1-62356-745-3.
-
Meggs, Philip B. a Alston W. Purvis. Meggs' History of Graphic Design. Hoboken: Wiley, 2016. ISBN 1118772059.
|