Course: Hospitality Marketing Management

» List of faculties » FEK » KMO
Course title Hospitality Marketing Management
Course code KMO/AHMM
Organizational form of instruction Lecture + Seminar
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Janeček Petr, doc. Ing. Ph.D.
Course content
Hospitality - basic charakteristics, categorization and classification of accomodation facilities. Hotel departments, work organization, structure. Production department and its specifics. Gastronomic department and its specifics. Other hotel departments, specifics of night shift management. H&R management, personal education, and training. Economics of accommodation and gastronomic departments. IT systems in the hotel business. Customer care, complementary services, how to attract a customer. New trends and technology in hospitality management. Seminar lessons: work with hotel IT system (reception desk, booking, cash, allotment, and department management modules) excursion to a selected company solving a selected case study related to hotel or spa business (acquaint with study, situation analysis including understanding of market trends, solution proposals, discussion)

Learning activities and teaching methods
  • Preparation for an examination (30-60) - 30 hours per semester
  • Presentation preparation (report) (1-10) - 3 hours per semester
  • Undergraduate study programme term essay (20-40) - 15 hours per semester
  • Contact hours - 20 hours per semester
  • unspecified - 10 hours per semester
prerequisite
Knowledge
to describe basics of business administration, management, HR management and communication
Skills
to work in team
to present his/her work
to plan an event
Competences
N/A
N/A
N/A
learning outcomes
Knowledge
to formulate and describe specifics of hospitality management
to understand specific terms of this branch
Skills
to apply basics of management to specific environment of hotel and spa business
to manage small work team
to plan the basic working operations in hospitality facilities
Competences
N/A
N/A
N/A
teaching methods
Knowledge
Multimedia supported teaching
One-to-One tutorial
Interactive lecture
Field trip
E-learning
Self-study of literature
Individual study
Skills
Lecture with visual aids
Seminar
Field trip
E-learning
Skills demonstration
Individual study
Students' portfolio
Competences
Seminar
Individual study
Students' portfolio
Discussion
assessment methods
Knowledge
Individual presentation at a seminar
Seminar work
Written exam
Skills
Skills demonstration during practicum
Individual presentation at a seminar
Written exam
Competences
Seminar work
Individual presentation at a seminar
Written exam
Recommended literature
  • Clarke, Alan; Chen, Wei. International hospitality management : concepts and cases. Oxford: Butterworth Heinemann, 2007. ISBN 978-0-7506-6675-6.
  • Evans, Nigel. Strategic management for tourism, hospitality and events. Third edition. 2020. ISBN 978-1-138-34594-2.
  • Hall, C. Michael; Gössling, Stefan. Sustainable culinary systems : local foods, innovation, tourism and hospitality. First issued in paperback. 2017. ISBN 978-1-138-08169-7.
  • Jauhari, Vinnie. Hospitality marketing and consumer behavior : creating memorable experiences. 2017. ISBN 978-1-77188-378-8.
  • Koc, Erdogan. Service failures and recovery in tourism and hospitality : a practical manual. 2017. ISBN 978-17-8639-067-7.
  • Pantelidis, Ioannis S. The Routledge handbook of hospitality management. First issued in paperback. 2017. ISBN 978-1-138-07146-9.
  • Riley, Michael. Managing people in the hospitality industry. 2019. ISBN 978-1-138-29688-6.
  • Siu, Ricardo C. S. Economic principles for the hospitality industry. First edition. 2020. ISBN 978-1-138-09065-1.
  • Smit, Bert; Melissen, Frans. Sustainable customer experience design : co-creating experiences in events, tourism and hospitality. 2018. ISBN 978-1-138-65855-4.
  • Uysal, Muzaffer; Schwartz, Zvi; Sirakaya-Turk, Ercan. Management science in hospitality and tourism : theory, practice, and applications. 2016. ISBN 978-1-926895-71-0.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester