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Lecturer(s)
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Sirový Martin, Ing. Ph.D.
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Bělík Milan, Ing. Ph.D.
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Tupa Jiří, Doc. Ing. Ph.D.
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Řeřicha Tomáš, Ing. Ph.D.
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Švehla Michal, Ing.
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Rychlík Zdeněk, Ing.
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Benešová Andrea, Ing. Ph.D.
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Course content
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1) Introduction to Business 2) Position and Trends of Czech and World Electrical Engineering 3) Law and Regulations for Business (Trade Licensing Act) 4) Law and Regulations for Business (Business Corporations Act) 5) The Current Tax System in the Czech Republic 6) How to Create A Business Plan 7) Basic Economic Aspects of Business, Economic Relations 8) Property and Capital Structure of Companies 9) Cost, Revenue and Profit 10) Marketing Strategies 11) Managerial Techniques 12) Strategy, Targets, and Planning 13) Securing and managing Resources for Business Activity Seminars (Exercises): 1) Introduction, Introduction to Business, the Goal of the Semestral Project 2) How to Create A Business Plan 3) Entering the Business (Opportunities and Dangers), Motives of Business, Types of Business Forms 4) Law and Regulations for Business (Trade Licensing Act and Business Corporations Act) 5) The Current Tax System 6) Marketing and Business Processes 7) Presentation of the Semestral Project, Test
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Learning activities and teaching methods
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- Practical training (number of hours)
- 13 hours per semester
- Contact hours
- 26 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- unspecified
- 27 hours per semester
- Contact hours
- 12 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| to describe the principle of basic electronic components |
| to list materials used in electrical engineering and to describe their properties |
| to describe the process of manufacturing basic electronic devices |
| Skills |
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| to apply physical relations for calculations in electrotechnics and electronics |
| to recognize the suitability of the use of a material or component for that function |
| use computer technology, especially SW Word and Excel |
| to calculate word problems |
| compile and solve equations with more unknowns |
| to analyze and understand the technical text and to work with it |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to summarize business opportunities in the Czech Republic |
| to describe the conditions for entry into the business in the Czech Republic |
| to describe and compare individual forms of business |
| to explain the requirements of the tax system of the Czech Republic |
| to explain basic terms related to the economy of the company |
| to describe the management and structures of an electrical engineering company |
| to explain the principles of quality management |
| Skills |
|---|
| to find the necessary material and information on the problem |
| to interpret technical text and apply the studied solution to the problem |
| to create a business plan |
| to use management techniques |
| to apply basic legislation and technical standards for introduction products on the market |
| to apply basic marketing practices and choose a suitable marketing strategy |
| to apply basic formulas related to the enterprise economy |
| to understand the basic characteristics of the economy and business management |
| to communicate with motivating and managing human resources |
| Competences |
|---|
| N/A |
| teaching methods |
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| Knowledge |
|---|
| Lecture |
| Skills |
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| Practicum |
| Collaborative instruction |
| Students' portfolio |
| Competences |
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| Students' portfolio |
| Practicum |
| assessment methods |
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| Knowledge |
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| Combined exam |
| Skills |
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| Test |
| Oral exam |
| Competences |
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| Oral exam |
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Recommended literature
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Berry Tim. The Plan-As-You-Go Business Plan. Entrepreneur Press, Irvine, United States, 2008. ISBN 9781599181905.
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Ficbauer Jiří Hanzelková Alena Keřkovský Miloslav Radim Červený. Business plán - Krok za krokem. Nakladatelství C. H. Beck, 2014. ISBN 978-80-7400-511-4.
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Genadinik Alex. Marketing Plan Template & Example. Createspace Independent Publishing Platform, 2015. ISBN 9781519712950.
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Janouch Viktor. Internetový marketing. Computer Press, 2014. ISBN 978-80-251-4311-7.
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Kotler Philip. Marketing management. 2013. ISBN 978-80-247-4150-5.
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Lipovská Hana. Moderní ekonomie. Grada, 2018. ISBN 978-80-271-0120-7.
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Macbeth Derek. YouTube marketing: how to create a successful channel and make money. CreateSpace Independent Publishing Platform, 2016. ISBN 978-1-5238-9336-2.
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Priestley Daniel. Revoluce v podnikání. Grada, 2015. ISBN 978-80-247-5421-5.
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Samuelson A. Paul, Nordhaus D. William. Ekonomie. NS Svoboda, 2013. ISBN 978-80-205-0629-0.
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Srpová Jitka, Svobodová Ivana, Skopal Pavel, Orlík Tomáš. Podnikatelský plán a strategie. Grada, 2011. ISBN 978-80-247-4103-1.
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Světlík Jaroslav. Marketing - cesta k trhu. Praha, 2005. ISBN 8086898482.
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Svobodová Ivana, Andera Michal. Od nápadu k podnikatelskému plánu. Grada, 2017. ISBN 978-80-271-0407.
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