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Lecturer(s)
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Poustka Michal, MgA. Mgr.
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Course content
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1. Introduction to UX/UI and contemporary digital design 2. UX process: how a digital product is created 3. Information architecture and interface logic 4. Principles of interaction design 5. Visual UI language: Typography, color and hierarchy 6. Design systems and component thinking 7. Accessibility (A11s) and inclusive design 8. Mobile design and responsiveness 9. AI in UX/UI: current state and possibilities 10. Trends in digital interfaces 11. Critique of real digital products 12. Basics of testing and design verification 13. Final reflection and project consultation
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Learning activities and teaching methods
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Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- unspecified
- 15 hours per semester
- Contact hours
- 39 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 35 hours per semester
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| prerequisite |
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| Knowledge |
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| basic understanding of the principles of visual communication, typography, composition, and graphic design, understanding the fundamental relationships between image, text, information structure, and the target user in a digital environment |
| Skills |
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| work with basic visual analysis methods, formulate one's own design decisions and clearly present a simple graphic or digital concept, and use common digital tools for sketching, research, creating simple designs, and working with visual material |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| understands the fundamental principles of UX/UI design, information architecture, interaction design, design systems, interface typography, and digital product accessibility, is able to explain the relationship between the visual appearance of an interface, its structure, its function, and the user experience |
| Skills |
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| is able to analyze digital interfaces in terms of structure, readability, navigation, consistency, accessibility, and user needs, is able to propose a simple conceptual solution for a digital interface, formulate its principles, and justify design decisions in a discussion |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Seminar |
| Multimedia supported teaching |
| Lecture with visual aids |
| Discussion |
| Skills |
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| Practicum |
| Task-based study method |
| Individual study |
| Students' portfolio |
| Competences |
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| Discussion |
| Collaborative instruction |
| Individual study |
| Self-study of literature |
| assessment methods |
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| Knowledge |
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| Continuous assessment |
| Kolokvium |
| Self-evaluation |
| Skills |
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| Skills demonstration during practicum |
| Continuous assessment |
| Individual presentation at a seminar |
| Competences |
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| Self-evaluation |
| Continuous assessment |
| Peer evaluation of students |
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Recommended literature
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Cooper, Alan; Reimann, Robert; Cronin, David; Noessel, Christopher. About Face: The Essentials of Interaction Design. Indianapolis: Wiley, 2014. ISBN 978-1-118-76657-6.
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Garrett, Jesse James. The Elements of User Experience: User-Centered Design for the Web and Beyond. Berkeley: New Riders, 2011. ISBN 978-0-321-68368-7.
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Kalbach, Jim. Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams. Sebastopol: O'Reilly Media, 2020. ISBN 1492076589.
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Norman, Donald A. Design pro každý den. 1. vyd. v ÄeskĂŠm jazyce. Praha: Dokořán, 2010. ISBN 978-80-7363-314-1.
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Rosenfeld, Louis; Morville, Peter; Arango, Jorge. Information Architecture: For the Web and Beyond. Sebastopol: O'Reilly Media, 2015. ISBN 978-1-4919-1168-6.
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Steve Krug. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. 2013. ISBN 9780321965516.
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Tidwell, Jenifer; Brewer, Charles; Valencia, Aynne. Designing Interfaces: Patterns for Effective Interaction Design. Sebastopol: O'Reilly Media, 2020. ISBN 978-1-492-05196-1.
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