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Lecturer(s)
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Zbořilová Zuzana, MgA. Ing. arch.
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Course content
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1. Introduction, Photo of architecture 2. Photo of architecture 3. Photo of architecture (exterior and interior of the building - various lenses, using a tripod, reflection boards; select photos with realistic characteristics of the building - a whole, a detail, surface structure, using daylight, scattered light, reflected light; practices in a space - using the different depth of field image; composition 4. Post-production editing - Photoshop (image size, image format - raw, tiff, jpeg; edits of colours, contrast, lightness and brightness etc.) 5. Fashion photo 6. Fashion photo 7. Fashion photo (taking a picture of clothes - a shape, characteristic details, materials; communication with the model, make-up, styling; taking a picture in exterior and in interior - using a natural light; taking a picture in a studio - using an artificial light 8. Post-production - Photoshop 9. Product photo (possibilities of a studio lighting, various background, work with colour; use a whole) 10. Product photo 11. Product photo 12. Post-production 13. Submitting all tasks, presentation, evaluating Activities: - Projection for inspiration (the other photographers, results of work of the others students) - Practice examples in lessons - Common work in lessons (in interiors and exteriors) - Independent work out in a lesson - Common and individual consultation
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Collaborative instruction, Cooperative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial
- Individual project (40)
- 40 hours per semester
- Contact hours
- 39 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| describe and explain the procedure for setting up the camera, describe and explain the principles of proper illumination of the object for a given photographic intention and genre describe the types and differences of photographic lenses |
| Skills |
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| set the aperture, shutter speed, exposure, work with different types of light, determine the appropriate type of lighting situation, build flash devices for proper illumination of the object, use the light meter to measure the light intensity, work creatively with the theme, respecting the principle of construction, composition and composition of photographic image, respect the role of color, line and structure in photography |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| the principle of architecture photography - interior + exterior, fashion photography, product photography, on the basic mechanisms of digital photography, basic post-production photo editing in Photoshop - image size, image format, colors, contrast, lightness and brightness, sharpening, etc. |
| Skills |
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| realizes used photography of architecture - interior + exterior, fashion photography, product photography, uses a tripod, reflective plates, various lenses, uses different kinds of light, selects the photos with the most appropriate characteristics of the building, realizes fashion photo of clothing, characteristic details, material, communicates with model (make-up, styling), uses natural and artificial light, or. combination, realizes product photography, apply studio lighting options, use different backgrounds, work with color, use the whole and detail, then, as part of postproduction work, edit photos in Photoshop |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Self-study of literature |
| Multimedia supported teaching |
| Discussion |
| Lecture supplemented with a discussion |
| Interactive lecture |
| Skills |
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| Lecture with visual aids |
| Multimedia supported teaching |
| Project-based instruction |
| Students' portfolio |
| One-to-One tutorial |
| Individual study |
| Competences |
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| Project-based instruction |
| Lecture with visual aids |
| Multimedia supported teaching |
| Individual study |
| Students' portfolio |
| assessment methods |
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| Knowledge |
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| Continuous assessment |
| Test |
| Written exam |
| Skills |
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| Project |
| Practical exam |
| Combined exam |
| Self-evaluation |
| Portfolio |
| Continuous assessment |
| Competences |
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| Project |
| Self-evaluation |
| Portfolio |
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Recommended literature
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Avedon fashion : photographs 1944-2000. Munchen : Schirmer/Mosel, 2009. ISBN 978-3-8296-0422-2.
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Passage : a work record. New York : Alfred A. Knopf, 1991. ISBN 0-679-40491-0.
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Avedon, R. Versace/Avedon. The Naked & The Dressed. New York, 1998.
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Fraser, Bruce; Shewe, Jeff. RAW - Digitální fotografie v Camera Raw a Photoshop CS4.. 2009. ISBN 987-80-7413-058-8.
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Hunter, Fil; Biver, Steven; Fuqua, Paul. Fotografie & světlo : naučte se techniky fotografického svícení. Vyd. 1. Brno : Zoner Press, 2007. ISBN 978-80-86815-69-5.
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Newton, June,; Drechsler, Clara. Helmut Newton : the making of Helmut Newton's SUMO. Köln : Taschen, 2009. ISBN 978-3-8365-1730-0.
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Ogilvy, David. O reklamě.. ISBN 80-7261-047-3.
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Pohribný, Jan. Kreativní světlo ve fotografii. Brno, 2011.
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Toscani, Oliviero. Reklama je navoněná zdechlina.
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Třeštík, Tomáš. Osobnosti současné české reklamní a módní fotografie. [Praha] : Atemi, 2002. ISBN 80-238-8197-3.
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Velkoborský, Petr; Vermouzek, Petr. Exponometrie v analogové a digitální fotografii : [dokonalá expozice pomocí zonálního systému]. Vyd. 1. Brno : Computer Press, 2006. ISBN 80-251-1198-9.
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