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Lecturer(s)
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Kokolia Jan, MgA.
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Pustějovský Michal, MgA.
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Course content
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1. Introduction to the semester, introduction of the topic of the semester project (KP) 2. Specifics of interactive creation, classical and modern technologies with respect to the given topic 3. Preparatory phase of the project 4-5. Suggestion of Work Procedures 6. - 7. First implementation phase of the project 8. Control phase of the project 9. - 10. Second implementation phase of the project 11. - 13. Presentation of the semestral project
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Contact hours
- 208 hours per semester
- Individual project (40)
- 40 hours per semester
- Preparation for an examination (30-60)
- 60 hours per semester
- Team project (50/number of students)
- 50 hours per semester
- Practical training (number of hours)
- 75 hours per semester
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| prerequisite |
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| Knowledge |
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| about planning an advanced Corporate Identity and Brand Design project in digital media, about project team management, about designing and variating promotional ideas applicable to brand promotion in the broadcast (onair/online), about the advanced architecture of interactive and game elements, about innovative technological practices in the field of applied animation, about contemporary stylistic canons of interactive and motion design and their borders, about visual resources suitable for interactive design and creation |
| Skills |
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| plans an advanced project of corporate identity and brand design in digital media, proposes variants of promotional campaigns for branding in broadcast (onair / online), proposes an advanced architecture of interactive and game elements, implements an advanced project designed for broadcast (onair / online) or web browsers, during the implementation of the project he manages other auxiliary staff professions, reflects his work in historical and contemporary contexts and mentions its innovative contribution, reflects his work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about planning an advanced project of visual design using Motion Design (2D and 3D animations, advanced visual effects, animation and infographics) about project management and control, about designing and variating promotional ideas applicable to brand promotion in the broadcast (onair / online), about the advanced architecture of interactive and game elements, about innovative technological practices in the field of applied animation, about contemporary stylistic canons of interactive and motion design and their borders, about visual resources suitable for interactive design and creation about visual means of appropriate interactive design and creation |
| Skills |
|---|
| plans an advanced visual design project using Motion Design (2D and 3D animations, advanced visual effects, animation and infographics) proposes variants of promotional campaigns for branding in broadcast (onair / online), suggests an advanced architecture of interactive and game elements and optimizes them with regard to the selected visual style, implements an advanced project designed for broadcast (onair / online) or web browsers, during the implementation of the project he manages other auxiliary staff professions, reflects its work in historical and contemporary contexts and mentions its innovative contribution, reflects its work in the context of professional, technical and technological processes, with erudition he presents his work to the professional community and justifiably defends it, he is able to accept and assert in a way the evaluation and critical response |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Anderson, Stephen P. Seductive interaction design : creating playful, fun, and effective user experiences. Berkeley : New Riders, 2011. ISBN 978-0-321-72552-3.
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Bendazzi, Giannalberto. Animation : a world history. Volume 1, Foundations - the Golden age. 2016. ISBN 978-1-138-85452-9.
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Bendazzi, Giannalberto. Cartoons : one hundred years of cinema animation. London : John Libbey, 1994. ISBN 0861964454.
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Bendová Helena. Umění počítačových her. Praha : AMU, 2016. ISBN 978-80-7331-421-7.
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Boček, Jaroslav. Jiří Trnka : Historie díla a jeho tvůrce. Praha : Státní nakladatelství krásné literatury a umění, 1963.
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Harold Schechter; David Everitt. Film Tricks: Special Effects in the Movies. Quist (Harlin) Books,U.S., 1981. ISBN 082522599X.
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Harryhausen, Ray, Dalton, Tony. Century of Stop-Motion Animation: From Melies to Aardman. Watson-Guptill, 2008. ISBN 0823099806.
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Poš, J. Český animovaný film.
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Sharp, Helen; Rogers, Yvonne; Preece, Jenny. Interaction design : beyond human-computer interaction. 2nd ed. Chichester : John Wiley, 2007. ISBN 978-0-470-01866-8.
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Schell, Jesse. The art of game design : a book of lenses. Second edition. 2015. ISBN 978-1-4665-9864-5.
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teven Ascher; Edward Pincus. The Filmmaker?s Handbook. Plume, 2013. ISBN 0452297281.
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Valušiak, Josef. Základy střihové skladby. V Praze : FAMU, 2005. ISBN 80-7331-039-2.
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Wiedemann, Julius. Animation Now!. Hong Kong : Taschen, 2007. ISBN 978-3-8228-3789-4.
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