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Lecturer(s)
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Kokolia Jan, MgA.
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Tesliuk Olga, MgA.
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Course content
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1. - 2. Introduction to artdirection 3. - 4. Creating teams and entering project themes 5. - 6. Presentation of project proposal variants, selection and justification of the final variation 7. - 8. Team work over the project and the visual form of the marketing campaign 9. - 10. Presentation of results and controlling 11. - 12. Work on the team over the project and the visual form of the marketing campaign 13. Final presentation and evaluation
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Learning activities and teaching methods
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Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 35 hours per semester
- Contact hours
- 39 hours per semester
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| prerequisite |
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| Knowledge |
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| to plan an advanced project of corporate identity and brand design in digital media, to consider variants of designing promotional ideas applicable to brand promotion in the broadcast (onair / online), to consider available technological procedures in applied animation, to reflect the contemporary stylistic canons of interactive and motion design and their boundaries |
| Skills |
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| to realize a project of visual identity Corporate identity and Brand design in digital media, design and visualize variations of promotional campaigns for brand promotion in broadcast (onair / online), to design an advanced architecture of interactive and game elements, implement an advanced project designed for broadcast (onair / online) or web browsers, in the implementation of the project to manage other auxiliary staff professions, accept and use the critical and critical response in a creative way |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| from the field of team management important for team building, division of competencies and responsibilities, from the field of time management necessary for the preparation of the project timetable and estimation of the time requirements of the individual phases from preparatory to final, advanced knowledge in graphic design important for creating your own project and accompanying marketing activities, from the field of artistic and aesthetic criteria necessary for formulating critical judgments that help to set, maintain and defend the overall style of the project |
| Skills |
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| assembles, leads and manages the team responsible for creating a multimedia project or project realized using motion or interactive design, chooses and co-produces marketing and promotional material related to the presentation of the project to the professional and wider public and to the target group, applies his / her creativity in the area of visual imagination and is able to visualize his / her ideas and present to the team, the teacher or the practitioners, presents and convincingly defends the project and the promotional campaign for contracting authorities, practitioners and the wider public |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Heller, Steven;Vienne, Veronique. Art Direction Explained, At Last!. Laurence King Publishing, 2009.
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Steven Brower. Inside Art Direction: Interviews and Case Studies. Fairchild Books, 2016. ISBN 9781472569110.
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Steven Heller, Véronique Vienne. The Education of an Art Director. Allworth Press, 2006. ISBN 1581154356.
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