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Lecturer(s)
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Course content
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1. Semiotics: definition problems 2. Semiotics and structuralism 1: Ferdinand de Saussure and Louis Hjelmslev 3. Semiotics and structuralism 2: Prague school and French tradition 4. Semiotics of C. S. Peirce 5. Semiotics and philosophy of language: language as a primary modeling system and non-linguistic aspects of meaning and communication 6. Semiotics as a theory of culture 1: multiplicity of codes and logic of culture 7. Semiotics as a theory of culture 2: analysis of popular culture 8. Semiotics as a theory of culture 3: Vladimír Macura and semiotic critique of Czech culture 9. Types of semiosis: Umwelt and cognitive semiotics 10. Semiotics and cybernetics 11. Semiotic aspects of technology 12. Semiotics and media 13. Semiotics and advertising
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Learning activities and teaching methods
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Lecture, Seminar
- Contact hours
- 52 hours per semester
- Preparation for an examination (30-60)
- 54 hours per semester
- Graduate study programme term essay (40-50)
- 50 hours per semester
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| prerequisite |
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| Knowledge |
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| to explain the basic problems of the theory of meaning |
| to paraphrase elementary technical definitions of philosophical terms |
| to describe the most important concepts in the history of philosophy / theory of meaning |
| Skills |
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| to use elementary philosophical terminology |
| to identify the most important information in the written text |
| to use text sources and modern technologies, especially information databases |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to describe the semiotic aspects of language, language communication and other sign systems |
| to characterize the most important properties of the code and communication context |
| to explain the relationships between different disciplines and semiotics |
| Skills |
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| to analyze the communication process |
| to explain the relationships between the code and the communication context / communication circumstances |
| to formulate assumptions and consequences of semiotic theory for the description of the communication process |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Self-study of literature |
| Individual study |
| Lecture with visual aids |
| Skills |
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| Seminar classes |
| Seminar |
| Individual study |
| Students' portfolio |
| Competences |
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| Lecture supplemented with a discussion |
| Seminar |
| Self-study of literature |
| Skills demonstration |
| assessment methods |
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| Knowledge |
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| Individual presentation at a seminar |
| Combined exam |
| Seminar work |
| Skills |
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| Skills demonstration during practicum |
| Individual presentation at a seminar |
| Competences |
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| Combined exam |
| Seminar work |
| Individual presentation at a seminar |
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Recommended literature
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Barthes, Roland. Mytologie. Praha : Dokořán, 2004. ISBN 80-86569-73-X.
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Cobley, Paul (ed.). Routledge Companion to Semiotics and Linguistics. New York ? London: Routledge, 2010.
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Eco, Umberto. Teorie sémiotiky. Vyd. 2., V Argu 1. Praha : Argo, 2009. ISBN 978-80-257-0157-7.
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Glanc, Tomáš (ed.). Exotika. Výbor z prací tartuské školy. Brno: Host, 2003.
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Hjelmslev, Louis. O základech teorie jazyka. Druhé, upravené a doplněné vydání (v Academii vydání první). 2016. ISBN 978-80-200-2609-5.
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Lotman, Jurij. Kultura a exploze. Brno: Host, 2013.
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Macura, Vladimír. Znamení zrodu a české sny. Praha: Academia, 2015.
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Nöth, Winfried. Handbook of Semiotics. Bloomington: Indiana University Press, 1990.
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Saussure, Ferdinand de. Kurs obecné lingvistiky. Praha : Academia, 2007. ISBN 978-80-200-1568-6.
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Todorov, Tzvetan. Strach z barbarů : kulturní rozmanitost, identita a střet civilizací. Vyd. 1. Praha ; Paseka, 2011. ISBN 978-80-7432-111-5.
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