Course: Regional and City Management and Marketing

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Course title Regional and City Management and Marketing
Course code KGE/RMM
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory, Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Ježek Jiří, Doc. RNDr. Ph.D.
Course content
Management in public administration and its challenges Theoretical concepts of local and regional development Regional policy formulation and evaluation (objectives, concepts, strategies, instruments) Spatial and strategic planning Financing urban and regional development Marketing of cities and regions Current challenges of urban and regional development

Learning activities and teaching methods
Lecture supplemented with a discussion, Project-based instruction, Students' portfolio, Task-based study method, Individual study
  • Graduate study programme term essay (40-50) - 40 hours per semester
  • Contact hours - 26 hours per semester
  • Preparation for an examination (30-60) - 38 hours per semester
prerequisite
Knowledge
orientation in basic knowledge about municipality, cities and regions from economic, political and administrative aspect
Skills
analysis and interpretation of empirical data and information
Competences
N/A
critical assessment of development assumptions based on the study of literature and empirical analyzes
learning outcomes
Knowledge
appropriately apply theories and theoretical concepts of local and regional development and their appropriate use in the conditions of Czech municipalities, cities and regions
Skills
effectively derive benefit from basic analytical, planning, evaluation and project approaches to development municipality, cities and regions
Competences
N/A
teaching methods
Knowledge
Lecture supplemented with a discussion
Task-based study method
Skills
Lecture supplemented with a discussion
Competences
Lecture supplemented with a discussion
assessment methods
Knowledge
Seminar work
Skills
Seminar work
Competences
Written exam
Seminar work
Recommended literature
  • Blakely, Edward James; Leigh, Nancey Green. Planning local economic development : theory and practice. 4th ed. Los Angeles : Sage, 2010. ISBN 978-1-4129-6093-9.
  • Ježek, Jiří. Budování konkurenceschopnosti měst a regionů v teorii a praxi. V Plzni : Západočeská univerzita, 2007. ISBN 978-80-7043-632-5.
  • Nemec, Juraj. Management veřejné správy : teorie a praxe : zkušenosti z transformace veřejné správy ze zemí střední a východní Evropy. Vyd. 1. Praha : Ekopress, 2003. ISBN 80-86119-70-X.
  • Pauličková, Renáta. Teoretické otázky regionálneho a mestského marketingu. Plzeň : Západočeská univerzita, 2005. ISBN 80-7043-365-5.
  • Potůček, Martin. Manuál prognostických metod. Praha : Sociologické nakladatelství, 2006. ISBN 80-86429-55-5.
  • Potůček, Martin,; Musil, Jiří,; Mašková, Miroslava. Strategické volby pro českou společnost : teoretická východiska. Vyd. 1. Praha : Sociologické nakladatelství, 2008. ISBN 978-80-86429-86-1.
  • Potůček, Martin. Putování českou budoucností. 1. vyd. Praha : Gutenberg, 2003. ISBN 80-86349-09-8.
  • Stimson, Robert John; Stough, Roger R.; Roberts, Brian H. Regional economic development : analysis and planning strategy. 2st ed. Berlin : Springer, 2006. ISBN 3-540-34826-3.
  • Veselý, Arnošt,; Nekola, Martin,; Drhová, Zuzana. Analýza a tvorba veřejných politik : přístupy, metody a praxe. Praha : Sociologické nakladatelství, 2007. ISBN 978-80-86429-75-5.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics Study plan (Version): Retail Management (2015) Category: Economy 3 Recommended year of study:3, Recommended semester: Summer