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Lecturer(s)
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Švejda Pavel, MgA. Mgr.
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Hudečková Eva, MgA.
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Jiřičková Ditta, Doc. akademický malíř
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Course content
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1. Introduction to semester. 2. Mark,ornament, art 3. Poduction 4. Book production 5. Journals and newspaper production 6.- 7. Prepress, export, communication with the printer. 8. - 13. Finalization own projects including the development of a written defense.
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Learning activities and teaching methods
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Lecture with practical applications, Project-based instruction, Multimedia supported teaching, Students' portfolio, Individual study, Lecture with visual aids, Practicum
- Practical training (number of hours)
- 39 hours per semester
- Presentation preparation (report) (1-10)
- 5 hours per semester
- Individual project (40)
- 30 hours per semester
- Undergraduate study programme term essay (20-40)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| The ability to apply suitable form of basic graphic devices; to consider flat and spatial relations; to use suitable graphic devices; to design a flat stylization including setting in a composition. |
| learning outcomes |
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| Student in creation of the work: - considers typography in interaction with drawing/ornament or photography - chooses suitable material and technology; in his/ her choice follows important principles - descibes historical context - is able of a self reflection in contemporary field context |
| teaching methods |
|---|
| Lecture with visual aids |
| Practicum |
| Multimedia supported teaching |
| Project-based instruction |
| Individual study |
| Students' portfolio |
| Interactive lecture |
| assessment methods |
|---|
| Skills demonstration during practicum |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
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Recommended literature
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Bohatec, M. Konstruktivistická teorie knižní tvorby.
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Časopis. Grapheion.
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Fabel K. Současná typografie. Odeon Praha, 1981.
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