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Lecturer(s)
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Švejda Pavel, MgA. Mgr.
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Zámiš Ondřej, MgA.
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Course content
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1.To acquaint students with the filling term and conditions of its successful completion, entering the first task of banner - presentation of the semester or final works. 2. - 3. Proof poster. 4. Proofreading and poster design their own invitations to exhibition. 5. Submission of posters and invitations for proofreading your own show. 6. Submitting an invitation and introduction to a solution of their own catalog (here students can get from their studios another award - an illustrated book in progress, typographical solutions cover, binding, typographic solutions packaging of the product, etc.). 7. - 8. Proofreading task. 9. Handing the task at hand and start work on the web or PowerPoint presentation of his own creation. 10. - 13. Corrections presentation and surrender of the task.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Lecture with practical applications, Collaborative instruction, Multimedia supported teaching, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Individual project (40)
- 40 hours per semester
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
- Presentation preparation (report) (1-10)
- 5 hours per semester
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| prerequisite |
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| Knowledge |
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| to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level , to specify basic knowledge of supporting arts disciplines , to know basic usage of characters and typography, text composition and different forms of characters, |
| Skills |
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| to realize own vizual expression in suitable way including its text part and its visualization, to show ability to solve design of vizualization of works of art, to show own creativity on generally assigned task, to show the will to find different artistic solutions, alter them and constructivelly evaluate, to work independently and activelly and flexibly react to evaluating commentary of the teacher, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of the sorting of fonts and their application in various publications, of important czech and international typographs, of basic rules of working with fonts, their choosing and using their various forms, |
| Skills |
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| of choosing and graphical editing of text with erudition on task, format, etc., to use basic rules fo choosing a font and graphical editing based on criteria of aesthetics, logics, etc., solve the appropriate level of visual design according to their study orientation, to present own artistic work - posters, powerpoint oe internet presentation, catalogue, invitation, etc., |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Competences |
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| Seminar work |
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Recommended literature
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Kneidl, Pravoslav. Z historie evropské knihy : Po stopách knih, knihtisku a knihoven. Praha : Nakl. Svoboda, 1989. ISBN 80-205-0093-6.
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Pecina, Martin. Knihy a typografie. 2., rozš. vyd. Brno : Host, 2012. ISBN 978-80-7294-813-0.
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