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Lecturer(s)
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Hudečková Eva, MgA.
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Švejda Pavel, MgA. Mgr.
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Steker František, Doc. akademický malíř
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Course content
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1. Introduction to the subject matter. Own project - linear composition. Selecting the target audience. 2. Linear composition, realization. 3. Linear composition, finalization. 4. A small printed matter analysis, content, style, readability, aesthetic requirements. Dummy with a description. 5. Typographical rules. 6. Dealing with text. Type as a picture, compositional and an informational tool. 7. Own project realization - a) typographical arrangement, inspiration by style. 8. Dealing with photograph. Technical requirements and artistic possibilities. 9. Photography composition - illustration. 10. Integrating a photograph or a drawing with a capture. 11.-12. Page layout - textblock, basics of types combinations. Own project - realisation, print. 13. Written defence of the student´s own project. Presentation of a personality or a style from practice - study, inspiration source, analysis.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Lecture with practical applications, Multimedia supported teaching, Students' portfolio, Group discussion, Skills demonstration, Individual study
- Individual project (40)
- 40 hours per semester
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 25 hours per semester
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| prerequisite |
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| Knowledge |
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| No particular prerequisites specified. |
| learning outcomes |
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| The student can describe relations of design, informative and technological impact on the appeal of the completed task - s/he can explain and incorporate compositional elements in relation to the task - recognize 2D and 3D relations - learn the basics of typography and type rules - explain relations of form and content depending on the task - incorporate and modify hand-made elements (drawing, painting, photography) - explain importance of pre-print preparation - recognize elementary historical connections - process elementary prints. |
| teaching methods |
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| Lecture supplemented with a discussion |
| Multimedia supported teaching |
| Skills demonstration |
| Group discussion |
| Individual study |
| Students' portfolio |
| Interactive lecture |
| assessment methods |
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| Skills demonstration during practicum |
| Seminar work |
| Continuous assessment |
| Project |
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Recommended literature
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Font : reklamní grafika a DTP : první grafický časopi.
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Hlavsa, Oldřich. Typographia. Praha : Státní nakladatelství technické literatury, 1976.
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Hlavsa, Oldřich. Typographia. Praha : Státní nakladatelství technické literatury, 1981.
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Hlavsa, Oldřich; Wick, Karel; Šetlík, Jiří. Typographia. 3.. Praha : SNTL, 1986.
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Muzika, František. Krásné písmo ve vývoji latinky. 1. díl. Praha : Státní nakladatelství krásné literatury, hudby a umění, 1958.
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Muzika, František. Krásné písmo ve vývoji latinky. 2. díl. Praha : Státní nakladatelství krásné literatury, hudby a umění, 1958.
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Samara, Timothy. Základy grafického designu : vizuální elementy, techniky a strategie pro grafiky. V Praze : Slovart, 2013. ISBN 978-80-7391-698-5.
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