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Lecturer(s)
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Vaněk Rostislav, Prof. akad. mal.
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Fišerová Kristýna, Doc. MgA.
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Course content
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Weeks 1 - 13 Establishing principles for mutual communication. Assignment of topics for semester project. - Ongoing studies and practical verification of the specifics of visual systems formation. - Mutual consultation of proposed solutions. - Continuous study of possibilities and methods of teamwork on the project. - Practical teamwork exercises. - Continuous production and consultation about semester project. - Continuous production of seminar papers and consultations.
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Graduate study programme term essay (40-50)
- 50 hours per semester
- Individual project (40)
- 100 hours per semester
- Preparation for an examination (30-60)
- 65 hours per semester
- Presentation preparation (report) (1-10)
- 20 hours per semester
- Contact hours
- 208 hours per semester
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| prerequisite |
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| Knowledge |
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| Advanced mastering of graphic design software and knowledge of printing and art production technologies. |
| learning outcomes |
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| Students will be able to develop designs, to choose the most appropriate option and then create a visual style (of a company, cultural institutions, nonprofit organizations, offices, schools, etc.), orientation systems for permanent or short-term use (buildings, historical places, towns, cities, sporting or cultural events ). Students will be able to use their acquired skills in a designer team. |
| teaching methods |
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| Seminar |
| Multimedia supported teaching |
| Task-based study method |
| Skills demonstration |
| Project-based instruction |
| Collaborative instruction |
| Individual study |
| Students' portfolio |
| One-to-One tutorial |
| Discussion |
| assessment methods |
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| Practical exam |
| Skills demonstration during practicum |
| Portfolio |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
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Recommended literature
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Design trend : revue nového vizuálního stylu. Brno : Design centrum České republiky, 1992.
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Font : reklamní grafika a DTP : první grafický časopi.
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Novum : world of graphic design. München : Stiebner Verlag GmbH, 1972.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Odborné časopisy. Deleatur.
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