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Lecturer(s)
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Jiřičková Ditta, Doc. akademický malíř
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Course content
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Subject content 1.-13. Setting the principles of mutual communication during the seminar. Getting acquainted with the equipment and work rules in the seminar rooms. Setting the final work topic. Design principles and rules in typography. Typographic tools in graphic programmes and their use. Practical exercises. Type in computer systems and their administration. Typesetting and a line break. Typeface and image. Publication design and its pre-print preparation. Making a publication dummy. Making student´s own print portfolio. Seminar evaluation. Mutual consultations of the work between the teacher and the student proceed throughout the semester.
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Individual project (40)
- 40 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Contact hours
- 91 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wider range of basic graphic assets - font, image, shape, color, etc., about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in the publishing, book and magazine production |
| Skills |
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| designing prints and visual forms of electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response, |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Multimedia supported teaching |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Deleatur.
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Font : reklamní grafika a DTP : první grafický časopi.
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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V průběhu seminářů bude literatura tématicky aktualizována o časopisecké tituly a internetové odkazy..
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Fiell, Charlotte; Fiell, Peter. Contemporary graphic design. Hong Kong: Taschen, 2007. ISBN 978-3-8228-5269-9.
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Fiell, Charlotte; Fiell, Peter. Graphic Design Now. Taschen 2001.
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Heller, Steven. Design Literacy: Understanding Graphic Design. Allworth Press 2000.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Heller, Steven. Paul Rand. London : Phaidon Press, 1999. ISBN 0-7148-3994-9.
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Heller, Steven; Pettit, Elinor. Graphic Design Time Line, Allword Press 2000, ISBN 151150644.
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Hollis, Richard. Graphic Design, Concise History, Thames + Hudson 2001.
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Jean, Georges. Písmo, paměť lidstva. [S. l.] : Slovart, 1994. ISBN 80-7145-115-0.
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Kulka, Jiří. Psychologie umění. Praha : Grada Publishing, 2008. ISBN 978-80-247-2329-7.
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Kurlansky, Mervyn. Masters of the 20th Century : the Icograda design hall of fame. New York : Graphi, 2001. ISBN 1-888001-85-2.
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Lozan, Petr; Smékal, Jan,; Třešňák, Kamil. PDF pro tisk. 1. vyd. Praha : Grafie CZ, 2007. ISBN 978-80-239-9672-2.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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Michl, Jan. Funkcionalismus, design, škola, trh : čtrnáct textů o problémech teorie a praxe moderního designu. Brno : Barrister & Principal, 2012. ISBN 978-80-87474-48-8.
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Müller-Brockmann, Josef. Grid systems in graphic design : a visual communication manual for graphic designers, typographers and three dimensional designers = Rastersysteme für die visuelle Gestaltung : ein Handbuch für Grafiker, Typografen und Ausstellungsgestalter. 9th edition. 2015. ISBN 978-3-7212-0145-1.
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Tschichold, Jan. The new typography : a handbook for modern designers. Berkeley : University of California Press, 2006. ISBN 0-520-25012-5.
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Voit, Petr. Encyklopedie knihy : starší knihtisk a příbuzné obory mezi polovinou 15. a počátkem 19. století. Praha : Libri ve spolupráci s Královskou kanonií premonstrátů na Strahově, 2006. ISBN 80-7277-312-7.
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White, Alexander. Elements of Graphic Design. Allworth Press 2002, ISBN 1-58115-250-7.
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