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Lecturer(s)
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Hudečková Eva, MgA.
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Fišerová Kristýna, Doc. MgA.
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Jiřičková Ditta, Doc. akademický malíř
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Course content
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Subject content 1.-13. Setting the principles of mutual communication during the seminar. Getting acquainted with the equipment and work rules in the seminar rooms. Setting the final work topic. Flat section, shape, space. Message, symbol, communication - relations. Incorporating a text within the overall design. Power and effect of expression. Typography and image. Choice and ability to work out design elements into a meaning-determined project. Designing newspapers, an artistic publication, a catalogue, a book, a magazine, administration and economical forms. Making student´s own print portfolio. Ability to present a design project in public environment. Seminar evaluation. Correction, consultations and continuous handing in all assigned partial seminar tasks proceed throughout the semester. Correction, consultations and continuous creating the semester work (KP) proceed throughout the semester.
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Undergraduate study programme term essay (20-40)
- 55 hours per semester
- Contact hours
- 117 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, about mechanism of communication with the client to determine his/her requirements |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing his/her own work in a discipline context |
| Skills |
|---|
| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, critically assesses his/her own work in the field context and style framework, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Seminar |
| Multimedia supported teaching |
| Task-based study method |
| Project-based instruction |
| Collaborative instruction |
| Individual study |
| One-to-One tutorial |
| Skills |
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| Discussion |
| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Portfolio |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Font : reklamní grafika a DTP : první grafický časopi.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Katalogy periodických výstav plakátů a grafického designu ( např. Bienále grafického designu v Brně, Bienále plakátu ve Varšavě, Bienále plakátu v Lhati, Festival plakátu a grafického designu v Chamont ap.).
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Novum : world of graphic design. München : Stiebner Verlag GmbH, 1972.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Dusong, J., Siegwartová, F. Typografie: od olova k počítačům. 1996. ISBN 80-7180-296-4.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
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Heller, Steven. Merz to Emigre and beyond : avant-garde magazine design of the twentieth century. London : Phaidon Press, 2003. ISBN 0-7148-3927-2.
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Hlavsa, Oldřich. Typographia. Praha : Státní nakladatelství technické literatury, 1981.
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Hollis, Richard. Swiss graphic design : the origins and growth of an international style, 1920-1965. London : Laurence King, 2006. ISBN 9781856694759.
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Janáková, Iva. Ladislav Sutnar - Praha - New York - design in action. 1. vyd. V Praze : Uměleckoprůmyslové muzeum, 2003. ISBN 80-7101-050-2.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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Sylvestrová, Marta. Český filmový plakát 20. století. V Brně : Moravská galerie, 2004. ISBN 80-7027-125-6.
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Wozencroft, Jon. Brody : the graphic language of Neville Brody. New York : Universe, 1988. ISBN 0-7893-0653-0.
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