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Lecturer(s)
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Fišerová Kristýna, Doc. MgA.
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Jiřičková Ditta, Doc. akademický malíř
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Course content
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Subject content 1.-13. Setting the principles of mutual communication during the seminar. Getting acquainted with the equipment and work rules in the seminar rooms. Setting the final work topic. Wrapping design, graphic design of electronic media, art work interpretation. Graphics in a dynamic process. Composition rules in poster design. Coordinated visual style. Communication demands in relation to the message. Presentation of a design project in public environment. Working out design elements into a meaning-determined project. Corporate identity. Presentation - making student´s own print portfolio. Seminar evaluation. Correction, consultations and continuous handing in all assigned partial seminar tasks proceed throughout the semester. Correction, consultations and continuous creating the semester work (KP) proceed throughout the semester.
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Contact hours
- 195 hours per semester
- Undergraduate study programme term essay (20-40)
- 70 hours per semester
- Presentation preparation (report) (1-10)
- 20 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
- Individual project (40)
- 100 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing your own work in a business context |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, critically assesses his/her own work in the field context and style framework, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing his/her own work in a discipline context, about the possibilities of full participation in the production team dealing with complex tasks, about ways to justify and defend your own design activity in relation to other members of the production team |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, critically assesses his/her own work in the field context and style framework, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response, fully involved in the activities of the production team dealing with complex tasks, explains and defends his/her choice from other members of the production team he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
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| Seminar |
| Multimedia supported teaching |
| Task-based study method |
| Project-based instruction |
| Collaborative instruction |
| Individual study |
| One-to-One tutorial |
| Skills |
|---|
| Discussion |
| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Portfolio |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Deleatur.
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Font : reklamní grafika a DTP : první grafický časopi.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Katalogy periodických výstav plakátů a grafického designu (např. Bienále grafického designu v Brně, Bienále plakátu ve Varšavě, Bienale plakátu v Lahti, Festival plakátu a grafického designu v Chaumont ap.).
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Novum : world of graphic design. München : Stiebner Verlag GmbH, 1972.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Dusong, J., Siegwartová, F. Typografie: od olova k počítačům. 1996. ISBN 80-7180-296-4.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
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Hollis, Richard. Swiss graphic design : the origins and growth of an international style, 1920-1965. London : Laurence King, 2006. ISBN 9781856694759.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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Sylvestrová, Marta. Český filmový plakát 20. století. V Brně : Moravská galerie, 2004. ISBN 80-7027-125-6.
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Wozencroft, Jon. Brody : the graphic language of Neville Brody. New York : Universe, 1988. ISBN 0-7893-0653-0.
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