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Lecturer(s)
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Kovářová Tereza, MgA.
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Jiřičková Ditta, Doc. akademický malíř
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Course content
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Subject content 1.-13. Setting the principles of mutual communication during the seminar. Getting acquainted with the equipment and work rules in the seminar rooms. Setting the final work topic. Design principles and rules in typography. Typographic tools in graphic programmes and their use. Practical exercises. Type in computer systems and their administration. Typesetting and a line break. Typeface and image. Publication design and its pre-print preparation. Making a publication dummy. Making student´s own print portfolio. Seminar evaluation. Mutual consultations of the work between the teacher and the student proceed throughout the semester.
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Team project (50/number of students)
- 50 hours per semester
- Contact hours
- 208 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Preparation for an examination (30-60)
- 60 hours per semester
- Practical training (number of hours)
- 35 hours per semester
- Individual project (40)
- 40 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing his/her own work in a discipline context, about the possibilities of full participation in the production team dealing with complex tasks, about ways to justify and defend your own design activity in relation to other members of the production team, about the appropriate forms of presentation and promotion of the graphic project |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, critically assesses his/her own work in the field context and style framework, selects the most suitable variant of the final graphic project and creates complex design documentation, chooses appropriate forms of presentation and promotion of graphic design, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response, fully involved in the activities of the production team dealing with complex tasks, explains and defends his/her choice from other members of the production team he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing his/her own work in a discipline context, about the possibilities of managing the production team dealing with complex tasks, about ways to justify and defend your own design activity in relation to other members of the production team, about the appropriate forms of presentation and promotion of the graphic project, about designing innovations in the field of technology and functionality of graphic visual styles in both classical and digital media, about the possibilities and limits of involvement in interdisciplinary cooperation on graphic design projects in digital media |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, critically assesses his/her own work in the field context and style framework, selects the most suitable variant of the final graphic project and creates complex design documentation, chooses appropriate forms of presentation and promotion of graphic design, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response, manages a production team dealing with complex tasks, explains and defends his/her choice from other members of the production team he is able to accept and assert in a way the evaluation and critical response, proposes innovations in the field of technology and functionality of graphic visual styles in both classical and digital media, justifies the value of graphic design projects in digital media in interdisciplinary contexts |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Deleatur.
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Font : reklamní grafika a DTP : první grafický časopi.
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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V průběhu seminářů bude literatura tématicky aktualizována o časopisecké tituly a internetové odkazy..
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Fiell, Charlotte; Fiell, Peter. Contemporary graphic design. Hong Kong: Taschen, 2007. ISBN 978-3-8228-5269-9.
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Fiell, Charlotte; Fiell, Peter. Graphic Design Now. Taschen 2001.
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Heller, Steven. Design Literacy: Understanding Graphic Design. Allworth Press 2000.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Heller, Steven. Paul Rand. London : Phaidon Press, 1999. ISBN 0-7148-3994-9.
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Heller, Steven; Pettit, Elinor. Graphic Design Time Line, Allword Press 2000, ISBN 151150644.
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Hollis, Richard. Graphic Design, Concise History, Thames + Hudson 2001.
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Jean, Georges. Písmo, paměť lidstva. [S. l.] : Slovart, 1994. ISBN 80-7145-115-0.
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Kulka, Jiří. Psychologie umění. Praha : Grada Publishing, 2008. ISBN 978-80-247-2329-7.
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Kurlansky, Mervyn. Masters of the 20th Century : the Icograda design hall of fame. New York : Graphi, 2001. ISBN 1-888001-85-2.
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Lozan, Petr; Smékal, Jan,; Třešňák, Kamil. PDF pro tisk. 1. vyd. Praha : Grafie CZ, 2007. ISBN 978-80-239-9672-2.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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Michl, Jan. Funkcionalismus, design, škola, trh : čtrnáct textů o problémech teorie a praxe moderního designu. Brno : Barrister & Principal, 2012. ISBN 978-80-87474-48-8.
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Müller-Brockmann, Josef. Grid systems in graphic design : a visual communication manual for graphic designers, typographers and three dimensional designers = Rastersysteme für die visuelle Gestaltung : ein Handbuch für Grafiker, Typografen und Ausstellungsgestalter. 9th edition. 2015. ISBN 978-3-7212-0145-1.
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Tschichold, Jan. The new typography : a handbook for modern designers. Berkeley : University of California Press, 2006. ISBN 0-520-25012-5.
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Voit, Petr. Encyklopedie knihy : starší knihtisk a příbuzné obory mezi polovinou 15. a počátkem 19. století. Praha : Libri ve spolupráci s Královskou kanonií premonstrátů na Strahově, 2006. ISBN 80-7277-312-7.
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White, Alexander. Elements of Graphic Design. Allworth Press 2002, ISBN 1-58115-250-7.
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