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Lecturer(s)
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Jiřičková Ditta, Doc. akademický malíř
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Course content
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Subject content 1.-13. Setting the principles of mutual communication. Setting the final work topics. Drawing and photography studies of selected environment. Collecting information. Graphic solution alternatives. Ways and methods of making the dummies and models. Visualization of the project using graphic and digital media. (dummy, 3D model, electronic presentation). Continuous designing and consultations of the final work. Continuous designing and handing in the seminar works
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Graduate study programme term essay (40-50)
- 50 hours per semester
- Individual project (40)
- 40 hours per semester
- Contact hours
- 130 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
- Practical training (number of hours)
- 35 hours per semester
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| prerequisite |
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| Knowledge |
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| to recall knowledge about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships and their usage in creating digital and printed materials, to use knowledge about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, to interpret own knowlidge about historical and contemporary style canons and their possible conections, to use the suitable ways of mechanism of communication with the client to determine his/her requirements, to critically assess his/her own work in a discipline context, to plan a project in the production team dealing with complex tasks, about ways to justify and defend your own design activity in relation to other members of the production team, |
| Skills |
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| designing prints and electronic media on a given topic to use a wider range of basic graphics, to be able to combine and alter them, to propose surface stylization of visually processed topics and their integration into a graphically effective composition related to own wide united graphic style, to choose the appropriate technology for producing the final product based on its usage, to reflect its work in the context of professional, technical and technological processes, to submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, to critically assess his/her own work in the field context and style framework, to select the most suitable variant of the final graphic project and create complex design documentation, to choose appropriate forms of presentation and promotion of graphic design, with erudition, to present his work to the professional community, to be able to accept and assert in a way the evaluation and critical response, to be fully involved in the activities of the production team dealing with complex tasks, to explain and defend his/her choice from other members of the production team, to be able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about possibilities of inspiration and creation initiated bych specific place and its character and visual stimulus, about choosing and creating suitablunited graphical conception for chosen place, about planning a comple and echnically difficult project of united visual style for specific place, about time and work management related to given deadlines, about the possibilities and limits of involvement in interdisciplinary cooperation on graphic design projects in more difficult complexes, about a wider range of advanced graphic assets, about their possible reciprocal compositional relationships and their usage in conventional and experimental way, |
| Skills |
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| to individually plan and realise more difficult graphical project of united visual style for specific place of own will on a level of aesthetics and art, function and technics, to critically assess his/her own work in the field context and style framework, to work with several varied alternatives and variations, to choose most suitable design based on specific requirements of each project, to select the most suitable variant of the final graphic project and create complex design documentation, choose the appropriate technology for producing the final product, to make effort to find various solutions to given problem, to maintain originality of own design and to own advancement aiming to distinctie artistic and graphic expression, to be able to accept and assert in a way the evaluation and critical response, to reflect own work in the context of professional, technical and technological processes, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Design trend : revue nového vizuálního stylu. Brno : Design centrum České republiky, 1992.
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Font : reklamní grafika a DTP : první grafický časopi.
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Fiell, Charlotte; Fiell, Peter. Contemporary graphic design. Hong Kong: Taschen, 2007. ISBN 978-3-8228-5269-9.
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Fiell, Charlotte; Fiell, Peter. Graphic Design Now. Taschen 2001.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Heller, Steven. Paul Rand. London : Phaidon Press, 1999. ISBN 0-7148-3994-9.
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Hollis, Richard. Graphic Design, Concise History, Thames + Hudson 2001.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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White, Alexander. Elements of Graphic Design. Allworth Press 2002, ISBN 1-58115-250-7.
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