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Lecturer(s)
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Course content
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1. Introduction to field 2. Planar and spatial compositional exercises. 3. Space prints. 4. The dialog area and volume. 5. Visual stylization. 6. Flatness, statics, dynamics and expression in a colorful array of supporting themes. 7. Layout and graphic design publications. 8. Work with the tariff pattern. 9. Scripture and typographic rules. 8. Working with text and photos. Technical requirements and possibilities of art. 9. Photo editing, management of complications with colors. 11. - 12. Seminar project. 13. Defense and project evaluation.
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Learning activities and teaching methods
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Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 10 hours per semester
- Individual project (40)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| No particular prerequisites specified. |
| recall procedures modeling shapes specific forms, compare the results achieved on the given field of creation (own and foreign), apply knowledge about materials and their shaping, |
| Skills |
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| modeling and machining basic cover materials, formulate and write an explanation and legend of the product, consider the ratio of functionality and aesthetic quality of the product and project it into design and prototype design, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of use of the graphic design field in relation to media and package design, about historical and contemporary style canons, about possible basic forms of package graphic design and its usage for different purposes, |
| Skills |
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| to apply the knowledge and skills of basic tools of graphic editors, to solve given tasks technically and conceptualy in relation to book culture, graphic design and printing, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Bohatec, M. Konstruktivistická teorie knižní tvorby.
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
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Fabel K. Současná typografie. Odeon Praha, 1981.
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HELLER, Jan. Obalový design. Bratislava: Slovart, 2009. ISBN 9788073911911.
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Hlavsa O. Typografia I. - iii.
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Muzika, F. Krásné písmo. Praha, 1963.
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Rossman, Z. Písmo a fotografie v reklamě.
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Wilson/Harwey/Loewy. 1000 způsobů zpracování písma. Slovart, 2005.
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