|
Lecturer(s)
|
|
|
|
Course content
|
1. Surface stylization. 2. Graphically effective composition - the power and effectiveness of expression, restrictions on the color scale. 3. Fine principles and rules of typography. 4. Typographic tools in graphic programs and their control. 5. A classic vignette on the bottle. 6. Vignette - a label on the book. 7. Vignette with instructions for use, or expand product. 8. Vignette as a folder. 9. Vignette as a functional part of the product. 10. - 12. Solving problems in a special studio in interaction with his supervisor. 13. Defense and project evaluation.
|
|
Learning activities and teaching methods
|
Multimedia supported teaching, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum, Field trip
- Individual project (40)
- 30 hours per semester
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 15 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| recall procedures modeling shapes specific forms in graphical editors and by free hand, compare the results achieved on the given field of creation (own and foreign), apply knowledge about materials and their shaping, of basic use of the graphic design field in relation to media and package design, |
| Skills |
|---|
| to both conceptually and technically solve given task of a field of package design,, formulate and write an explanation and legend of the product, consider the ratio of functionality and aesthetic quality of the product and project it into design and prototype design, to use basic tools of graphic and setting editors, |
| Competences |
|---|
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| of present printing technologies (through lessons and excursion to printing factory), of forms and options of package graphic design in a form of a vignette, of a wide variety of technical and aetistical solutions of package graphic design, about historical and contemporary style canons, |
| Skills |
|---|
| to apply the knowledge and skills of basic tools of graphic editors, to solve given tasks technically and conceptualy package graphic design in a form of a vignette, to reflects his work in historical and contemporary contexts, to reflect its work in the context of professional, technical and technological processes, to applys own new views on package graphic design and processing of vignette, chooses the most suitable solution which leads into particular realization, |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
|---|
| Skills demonstration |
| Students' portfolio |
| Competences |
|---|
| Discussion |
| assessment methods |
|---|
| Knowledge |
|---|
| Seminar work |
| Continuous assessment |
| Skills |
|---|
| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
|---|
| Seminar work |
|
Recommended literature
|
-
Bohatec, M. Konstruktivistická teorie knižní tvorby.
-
Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
-
Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
-
Fabel K. Současná typografie. Odeon Praha, 1981.
-
HELLER, Jan. Obalový design. Bratislava: Slovart, 2009. ISBN 9788073911911.
-
Hlavsa O. Typografia I. - iii.
-
Muzika, F. Krásné písmo. Praha, 1963.
-
Rossman, Z. Písmo a fotografie v reklamě.
-
Wilson/Harwey/Loewy. 1000 způsobů zpracování písma. Slovart, 2005.
|