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Lecturer(s)
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Course content
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1. Introduction to semester. 2. The text in the space - a large scale. 3. The text on the spatial object - a small scale. 4. Color resolution spatial object. 5. Working with images and text on the spatial object. 6. The combination of drawing and text in the space. 7. Working with text and images in space. 8. - 13. Realization of graphic design tasks transferred here from a special studio.
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Learning activities and teaching methods
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Multimedia supported teaching, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum, Field trip
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
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| prerequisite |
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| Knowledge |
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| recall procedures modeling shapes specific forms in graphical editors and by free hand, compare the results achieved on the given field of creation (own and foreign), of basic use of the graphic design field in relation to media and package design, to have inventional views on the package design, |
| Skills |
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| to both conceptually and technically solve given task of a field of package design and its printing, formulate and write an explanation and legend of the product, consider the ratio of functionality and aesthetic quality of the product and project it into design and prototype design, to use basic tools of graphic and setting editors, to cooperate with other specialized atelier, to understand and use wide range of technical and artistic solution, |
| Competences |
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| N/A |
| N/A |
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| learning outcomes |
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| Knowledge |
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| of present solutions of package graphic design and typography used for, of forms and options of package graphic design in different forms for different purposes, of a wide variety of technical and aetistical solutions of package graphic design, about historical and contemporary style canons, |
| Skills |
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| to individually solve package graphic design projec including solved typography, to apply the knowledge and skills of common tools of graphic editors, to solve given tasks technically and conceptualy package graphic design in different forms, to reflects his work in historical and contemporary contexts, to reflect its work in the context of professional, technical and technological processes, to experiment when solving tasks transfered from other special studios for completion, chooses the most suitable solution which leads into particular realization, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Bohatec, M. Konstruktivistická teorie knižní tvorby.
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
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Fabel K. Současná typografie. Odeon Praha, 1981.
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HELLER, Jan. Obalový design. Bratislava: Slovart, 2009. ISBN 9788073911911.
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Hlavsa O. Typografia I. - iii.
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Muzika, F. Krásné písmo. Praha, 1963.
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Rossman, Z. Písmo a fotografie v reklamě.
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Wilson/Harwey/Loewy. 1000 způsobů zpracování písma. Slovart, 2005.
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