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Lecturer(s)
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Hudečková Eva, MgA.
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Zámiš Ondřej, MgA.
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Course content
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1. - 2. Graphic design, equipment exhibition stand. 3. - 4. Graphic design file packaging for the food complex. 5. - 7. Graphic design packaging solutions and promotional objects for professional conference institutions. 8. - 11. Graphic design of a series of paper folding for children at the school level first. 12. - 13. Interactive banner space.
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Learning activities and teaching methods
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Multimedia supported teaching, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum, Field trip
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
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| prerequisite |
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| Knowledge |
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| recall procedures modeling shapes specific forms in graphical editors and by free hand, compare the results achieved on the given field of creation (own and foreign), of conventional and unconventional use of the package graphic design field in relation to media and package design, to have inventional views on the package design, to work with rules given by the contracting authority, to approach to work on professional level as to professional task, |
| Skills |
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| to both conceptually and technically solve given task of a field of package design and its printing, formulate and write an explanation and legend of the product, consider the ratio of functionality and aesthetic quality of the product and project it into design and prototype design, to use basic tools of graphic and setting editors, to cooperate with other specialized atelier or contracting authority, to understand and use wide range of technical and artistic solution, to have inovative and unconvetional approach to them, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of present solutions of package graphic design and typography used for with errudition on task of particular customer, of forms and options of package graphic design in different forms for different purposes (institution, company, expositional, museal or cultural project), of a wide variety of technical and aetistical solutions of package graphic design, about historical and contemporary style canons, of options of paper as primary material in combination with recycled materials, |
| Skills |
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| to individually solve challenging package graphic design project including solved typography as a complex for a institution, company, expositional, museal or cultural project, to apply the knowledge and skills of common tools of graphic editors, to solve given tasks technically and conceptualy package graphic design in different forms, mostly with paper as a dominant material combined with other materials with errudition on its ecological views, to reflects his work in historical and contemporary contexts, to reflect its work in the context of professional, technical and technological processes, to experiment when solving tasks transfered from other special studios for completion, to take into cinsideration unity of work, its functionality, originality and inovativness, chooses the most suitable solution which leads into particular realization, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Bohatec, M. Konstruktivistická teorie knižní tvorby.
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
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Fabel K. Současná typografie. Odeon Praha, 1981.
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HELLER, Jan. Obalový design. Bratislava: Slovart, 2009. ISBN 9788073911911.
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Hlavsa O. Typografia I. - iii.
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Muzika, F. Krásné písmo. Praha, 1963.
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Rossman, Z. Písmo a fotografie v reklamě.
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Wilson/Harwey/Loewy. 1000 způsobů zpracování písma. Slovart, 2005.
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