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Lecturer(s)
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Fišerová Kristýna, Doc. MgA.
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Vaněk Rostislav, Prof. akad. mal.
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Course content
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1. Installation 2. Sound and music input 3. Performance light design, technical and industrial space, body design - human space in virtual space 4. Transmissions, film and interactive collages, the viewer to enter the user's role 5. New painting, common photography, new conceptual, new barocco, new design 6. Art and Biology Art and Camouflage Art and Genetics 7. Copy Art 8. Electrographic Art 9. Intellectual property of Art 10. Division of Environmental and creative space: cell space, human space, physical space, virtual space, real space, cyber space 11. Collective project 12. Collective presentation
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Learning activities and teaching methods
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Lecture with practical applications, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Individual study, Students' self-study, Lecture with visual aids
- Individual project (40)
- 40 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Contact hours
- 208 hours per semester
- Team project (50/number of students)
- 50 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Preparation for an examination (30-60)
- 60 hours per semester
- Practical training (number of hours)
- 35 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wide range of basic graphic means of expression (font, image, shape, color, etc.), about the basic parameters of a visual artwork (eg composition, relationship between its content and formal aspects), about historical and contemporary style canons about graphical tools suitable for graphic design and visual communication, designing variants with a respect to correctly linking the function and aesthetic criteria of the work, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing his/her own work in a discipline context, about the possibilities of full participation in the production team dealing with complex tasks, about ways to justify and defend your own design activity in relation to other members of the production team, about the appropriate forms of presentation and promotion of the graphic project |
| Skills |
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| in the design of graphic elements and visual systems on a given topic, uses a wider spectrum of basic graphic means, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, chooses the appropriate technology to produce the final artwork, determines the basic parameters of the visual artwork and interprets its basic starting points, critically analyzes visual expression, reflects his/her work in historical and contemporary contexts, reflects his/her work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response, submits his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, critically assesses his/her own work in the field context and style framework, explains and defends his/her choice from other members of the production team, selects the most suitable variant of the final graphic project and creates complex design documentation, chooses appropriate forms of presentation and promotion of a graphic project |
| Competences |
|---|
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
|---|
| about a wide range of basic graphic means of expression (font, image, shape, color, etc.), about the basic parameters of a visual artwork (eg composition, relationship between its content and formal aspects), about historical and contemporary style canons about graphical tools suitable for graphic design and visual communication, designing variants with a respect to correctly linking the function and aesthetic criteria of the work, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing his/her own work in a discipline context, about the possibilities of managing the production team dealing with complex tasks, about ways to justify and defend your own design activity in relation to other members of the production team, about the appropriate forms of presentation and promotion of the graphic project, about designing innovations in the field of technology and functionality of visual styles and systems in both classical and digital media, about possibilities and limits of involvement in interdisciplinary cooperation on projects of graphic design and visual communication |
| Skills |
|---|
| in the design of graphic elements and visual systems on a given topic, uses a wider spectrum of basic graphic means, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, chooses the appropriate technology to produce the final artwork, determine the basic parameters of the visual artwork and interprets its basic starting points, critically analyzes visual expression, reflects his/her work in historical and contemporary contexts, reflects his/her work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community submits his proposal and selection to the contracting authority and explains it in respect to the specifications and the requirements, critically assesses his/her own work in the field context and style framework, manages a production team to handle complex tasks, explains and defends his/her choice to other members of the production team, selects the most suitable variant of the final graphic project and creates complex design documentation, is able to accept and use creatively the critical and critical response, chooses appropriate forms of presentation and promotion of graphic design, proposes innovations in the field of technology and functionality of visual styles and systems in both classical and digital media, justifies the value of graphic design and visual communication projects in interdisciplinary contexts |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Deleatur.
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Font : reklamní grafika a DTP : první grafický časopi.
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Font. Reklamní grafika a DTP. Praha : Kafka design, 1994.
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Novum, world of graphic design.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typo, typografie, grafický design, vizuální komunikace.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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V průběhu seminářů bude literatura tématicky aktualizována o časopisecké tituly a internetové odkazy..
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Fiell, Charlotte; Fiell, Peter. Contemporary graphic design. Hong Kong: Taschen, 2007. ISBN 978-3-8228-5269-9.
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Fiell, Charlotte; Fiell, Peter. Graphic Design Now. Taschen 2001.
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Heller, Steven. Design Literacy: Understanding Graphic Design. Allworth Press 2000.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Heller, Steven. Paul Rand. London : Phaidon Press, 1999. ISBN 0-7148-3994-9.
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Heller, Steven; Pettit, Elinor. Graphic Design Time Line, Allword Press 2000, ISBN 151150644.
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Hollis, Richard. Graphic Design, Concise History, Thames + Hudson 2001.
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Jean, Georges. Písmo, paměť lidstva. [S. l.] : Slovart, 1994. ISBN 80-7145-115-0.
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Kulka, Jiří. Psychologie umění. Praha : Grada Publishing, 2008. ISBN 978-80-247-2329-7.
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Kurlansky, Mervyn. Masters of the 20th Century : the Icograda design hall of fame. New York : Graphi, 2001. ISBN 1-888001-85-2.
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Lozan, Petr; Smékal, Jan,; Třešňák, Kamil. PDF pro tisk. 1. vyd. Praha : Grafie CZ, 2007. ISBN 978-80-239-9672-2.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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Michl, Jan. Funkcionalismus, design, škola, trh : čtrnáct textů o problémech teorie a praxe moderního designu. Brno : Barrister & Principal, 2012. ISBN 978-80-87474-48-8.
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Müller-Brockmann, Josef. Grid systems in graphic design : a visual communication manual for graphic designers, typographers and three dimensional designers = Rastersysteme für die visuelle Gestaltung : ein Handbuch für Grafiker, Typografen und Ausstellungsgestalter. 9th edition. 2015. ISBN 978-3-7212-0145-1.
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Sylvestrová, Marta. Český filmový plakát 20. století. V Brně : Moravská galerie, 2004. ISBN 80-7027-125-6.
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Tschichold, Jan. The new typography : a handbook for modern designers. Berkeley : University of California Press, 2006. ISBN 0-520-25012-5.
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Voit, Petr. Encyklopedie knihy : starší knihtisk a příbuzné obory mezi polovinou 15. a počátkem 19. století. Praha : Libri ve spolupráci s Královskou kanonií premonstrátů na Strahově, 2006. ISBN 80-7277-312-7.
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White, Alexander. Elements of Graphic Design. Allworth Press 2002, ISBN 1-58115-250-7.
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