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Lecturer(s)
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Steker František, Doc. akademický malíř
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Course content
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1. Getting to know the contents of the semester and the basic principles of solution of the exhibition project, setting the theme semester project - SP. 2. Research. 3. - 4. The first sketches, area photography, alternatives. 5. The division of tasks, division of space. 6. The final alternatives. 7. Visualization of individual presentations. 8. Mock - mock. 9. Posters. 10. Invitations. 11. Yearbooks. 12. Assembling and printed material. Joint discussion with students of other disciplines. 13. Evaluation of the semester.
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Learning activities and teaching methods
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Lecture with practical applications, Project-based instruction, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 117 hours per semester
- Undergraduate study programme term essay (20-40)
- 55 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wide range of basic graphic means of expression (font, image, shape, color, etc.), about the basic parameters of a visual artwork (eg composition, relationship between its content and formal aspects), about historical and contemporary style canons about graphical tools suitable for graphic design and visual communication, designing variants with a respect to correctly linking the function and aesthetic criteria of the work |
| Skills |
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| in the design of graphic elements and visual systems on a given topic, uses a wider spectrum of basic graphic means, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, chooses the appropriate technology to produce the final artwork, determines the basic parameters of the visual artwork and interprets its basic starting points, critically analyzes visual expression, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
|---|
| about a wide range of basic graphic means of expression (font, image, shape, color, etc.), about the basic parameters of a visual artwork (eg composition, relationship between its content and formal aspects), about historical and contemporary style canons about graphical tools suitable for graphic design and visual communication, designing variants with a respect to correctly linking the function and aesthetic criteria of the work, about mechanism of communication with the client to determine his/her requirements |
| Skills |
|---|
| in the design of graphic elements and visual systems on a given topic, uses a wider spectrum of basic graphic means, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, chooses the appropriate technology to produce the final artwork, determines the basic parameters of the visual artwork and interprets its basic starting points, critically analyzes visual expression, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response, submits his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Seminar |
| Multimedia supported teaching |
| Task-based study method |
| Project-based instruction |
| Collaborative instruction |
| Individual study |
| One-to-One tutorial |
| Skills |
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| Discussion |
| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Portfolio |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Graphis, the International Magazine of Design and Communications.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
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Hlavsa, Oldřich. Typographia. Praha : Státní nakladatelství technické literatury, 1981.
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Hlavsa, Oldřich; Wick, Karel; Šetlík, Jiří. Typographia. 3.. Praha : SNTL, 1986.
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Wilson/Harwey/Loewy. 1000 způsobů zpracování písma. Slovart, 2005.
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