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Lecturer(s)
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Steker František, Doc. akademický malíř
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Course content
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1. Understanding the structure of the semester. Lecture on the principles of a unified visual style companies. Entering the theme semester project. 2. Logotype. 3. Business card. 4. Company letterhead and envelope, stamp. 5. Principles of manual and start work on SEN. 6. Promotional posters. 7. - 8. Promotional brochure. 9. - 10. Corporate newspaper or magazine. 11. - 13. Billboard, website. Discussion about semestral project, which includes semester manual labor.
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Learning activities and teaching methods
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Project-based instruction, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 117 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 55 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wide range of basic graphic means of expression (font, image, shape, color, etc.), about the basic parameters of a visual artwork (eg composition, relationship between its content and formal aspects), about historical and contemporary style canons about graphical tools suitable for graphic design and visual communication, designing variants with a respect to correctly linking the function and aesthetic criteria of the work, about mechanism of communication with the client to determine his/her requirements |
| Skills |
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| in the design of graphic elements and visual systems on a given topic, uses a wider spectrum of basic graphic means, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, chooses the appropriate technology to produce the final artwork, determines the basic parameters of the visual artwork and interprets its basic starting points, critically analyzes visual expression, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response, submits his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about a wide range of basic graphic means of expression (font, image, shape, color, etc.), about the basic parameters of a visual artwork (eg composition, relationship between its content and formal aspects), about historical and contemporary style canons about graphical tools suitable for graphic design and visual communication, designing variants with a respect to correctly linking the function and aesthetic criteria of the work, about mechanism of communication with the client to determine his/her requirements, about ways of critically assessing his/her own work in a discipline context |
| Skills |
|---|
| in the design of graphic elements and visual systems on a given topic, uses a wider spectrum of basic graphic means, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, chooses the appropriate technology to produce the final artwork, determines the basic parameters of the visual artwork and interprets its basic starting points, critically analyzes visual expression, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response, submits his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, critically assesses his/her own work in the field context and style framework |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Seminar |
| Multimedia supported teaching |
| Task-based study method |
| Project-based instruction |
| Collaborative instruction |
| Individual study |
| One-to-One tutorial |
| Skills |
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| Discussion |
| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Portfolio |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Heller, Steven. Merz to Emigre and beyond : avant-garde magazine design of the twentieth century. London : Phaidon Press, 2003. ISBN 0-7148-3927-2.
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Hollis, Richard. Swiss graphic design : the origins and growth of an international style, 1920-1965. London : Laurence King, 2006. ISBN 9781856694759.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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Wozencroft, Jon. Brody : the graphic language of Neville Brody. New York : Universe, 1988. ISBN 0-7893-0653-0.
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