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Lecturer(s)
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Course content
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1. - 3. Introduction to writing as a basic material typographic design. 4. - 6. The basic rules of traditional typography as technology of typography creation. 7. My professional business card. 8. - 9. Poster exhibition. 10 - 13. Catalog of current work (or illustrated book, a monthly calendar with illustrations, etc.)
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Learning activities and teaching methods
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Lecture with practical applications, Collaborative instruction, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Individual study, Lecture, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Presentation preparation (report) (1-10)
- 5 hours per semester
- Undergraduate study programme term essay (20-40)
- 25 hours per semester
- Preparation for comprehensive test (10-40)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| No particular prerequisites specified. |
| to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level , to specify basic knowledge of supporting arts disciplines , to know basic usage of characters and typography, text composition and different forms of characters, |
| Skills |
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| to realize own vizual expression in suitable way including its text part and its visualization, to show own creativity on generally assigned task, to show the will to find different artistic solutions, alter them and constructivelly evaluate, to work independently and activelly and flexibly react to evaluating commentary of the teacher, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| Students will control the basics of letters and texts in a work of art - the sorting of the font and its application in various publications, selection according to the assignment of a particular font, the layout of text with respect to the subject and format, etc. Student can solve the appropriate level of visual design according to their study orientation, semester and final qualifying works - posters, catalogs, illustrated books, folding picture, packaging, etc. |
| of the sorting of fonts and their application in various publications, of important czech and international typographs, of basic rules of working with fonts, their choosing and using their various forms, |
| Skills |
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| of choosing and graphical editing of text with erudition on task, format, etc., to use basic rules fo choosing a font and graphical editing based on criteria of aesthetics, logics, etc., solve the appropriate level of visual design according to their study orientation, to present own work - posters, catalogs, illustrated books, folding picture, packaging, etc. |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Competences |
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| Seminar work |
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Recommended literature
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Bohatcová, Mirjam. Česká kniha v proměnách staletí. 1. vyd. Praha : Panorama, 1990. ISBN 80-7038-131-0.
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Najbrt V. okol. Redaktor v tiskárně. Novinář, Praha, 1995.
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O. Hlavsa. Typografie I., II., III.;. &.
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