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Lecturer(s)
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Course content
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Information society and the place of a man in the so called new economy; Defining the term of e-business and comparing the world´s leading approaches to these issues; Strategies and application areas for applying e-business tools; Relation between the use of e-business tools and increasing the operational effectiveness and efficiency of various types of subjects (companies, governments, households); Technology and infrastructure of e-business; E-business and its significance for managing supplier-customer chains; Implementation of e-business tools in organisational practice and its specifics; E-business tools as a key element for the development of managing the relations with customers.
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Learning activities and teaching methods
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Interactive lecture, Lecture supplemented with a discussion, Discussion, Multimedia supported teaching, Task-based study method, Individual study, Self-study of literature, Practicum
- Graduate study programme term essay (40-50)
- 40 hours per semester
- Contact hours
- 13 hours per semester
- Preparation for an examination (30-60)
- 38 hours per semester
- Practical training (number of hours)
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| to provide basic knowledge from the field of company economics, marketing and company informatics at the level of Bachelor degree. |
| Skills |
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| to apply basic instruments of internet marketing |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to describe e-business and its basic instruments |
| to assess the significance of the information and communication technologies in the company management and in the company processes objectively and critically |
| to distinguish various application levels of e-business tools |
| Skills |
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| to analyse the current levels of a company/organization from the point of view of ICT application in the context of company processes |
| to propose a suitable e-business solution that would contain the potential of influencing the competitiveness of an organization positively |
| to predict various risks linked with ICT applications and to avoid them, or at least to reduce them |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Interactive lecture |
| Multimedia supported teaching |
| Self-study of literature |
| Individual study |
| Lecture |
| Skills |
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| Seminar |
| Task-based study method |
| Textual studies |
| Individual study |
| Competences |
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| Discussion |
| Students' portfolio |
| assessment methods |
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| Knowledge |
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| Written exam |
| Seminar work |
| Skills |
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| Seminar work |
| Competences |
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| Individual presentation at a seminar |
| Continuous assessment |
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Recommended literature
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Basl, Josef; Blažíček, Roman. Podnikové informační systémy : podnik v informační společnosti. 3., aktualiz. a dopl. vyd. Praha : Grada, 2012. ISBN 978-80-247-4307-3.
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Basl, Josef. Inovace podnikových informačních systémů : podpora konkurenceschopnosti podniků. 1. vyd. Praha : Professional Publishing, 2011. ISBN 978-80-7431-045-4.
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Gála, Libor; Pour, Jan; Šedivá, Zuzana. Podniková informatika. 2., pĹeprac. a aktualiz. vyd. Praha : Grada, 2009. ISBN 978-80-247-2615-1.
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Chaffey, Dave. Digital e-business and e.commerce management : strategy, implementation and practice. Sixth edition. 2015. ISBN 978-0-273-78654-2.
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Novotný, Ota; Voříšek, Jiří. Digitální cesta k prosperitě. 1. vyd. Praha : Professional Publishing, 2011. ISBN 978-80-7431-047-8.
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Pospíšilová, Marie; Mejzlík, Ladislav,; Velechovská, Lenka. Počítačem integrované řízení podniku. Vyd. 1. Praha : BOVA POLYGON, 2008. ISBN 978-80-7273-153-4.
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Reynolds, Jonathan. E-business : a management perspective. Oxford : Oxford University Press, 2010. ISBN 978-0-19-921648-2.
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Stallmann, Franziska; Wegner, Ullrich. Internationalisierung von E-Commerce-Geschäften. 2015. ISBN 978-3-658-06782-3.
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