University of West Bohemia
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for academic year 2024/2025
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Course: Spa Marketing Management

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Course title Spa Marketing Management
Course code KMO/MML
Organizational form of instruction Lecture + Seminar
Level of course unspecified
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Janeček Petr, Doc. Ing. Ph.D.
Course content
Spa - history and its importance to tourism. Wellness and its relationship to the spa. Bathhouse departments and management. Balneo-devices and healthcare department. Marketing in Spa facility and industry. Spa economics. World and Czech spas. New trends and technology in spa management. Seminar lessons: Presentation of Spas and Spa business - example of best practice. Excursion - visit Spa business with the lecture. Solving a selected case study related to spa business (acquaint with study, situation analysis including an understanding of market trends, solution proposals, discussion)

Learning activities and teaching methods
Lecture with practical applications, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial
  • Preparation for an examination (30-60) - 30 hours per semester
  • Contact hours - 20 hours per semester
  • unspecified - 10 hours per semester
  • Presentation preparation (report) (1-10) - 3 hours per semester
  • Undergraduate study programme term essay (20-40) - 15 hours per semester
prerequisite
Knowledge
to describe basics of business administration, management, HR management and communication
Skills
to work in team
to present his/her work
to plan an event
Competences
N/A
N/A
N/A
N/A
learning outcomes
Knowledge
to formulate and describe specifics of marketing management of spa facilities
to understand specific terms of spa
Skills
to apply the basics of marketing management to the specific environment of spa services
to manage small work team
to plan the basic operational tasks in spa facilities
Competences
N/A
N/A
N/A
teaching methods
Knowledge
Multimedia supported teaching
One-to-One tutorial
Interactive lecture
Field trip
E-learning
Self-study of literature
Individual study
Skills
Lecture with visual aids
Seminar
Field trip
E-learning
Skills demonstration
Individual study
Students' portfolio
Competences
Seminar
Individual study
Students' portfolio
Discussion
assessment methods
Knowledge
Written exam
Individual presentation at a seminar
Seminar work
Portfolio
Skills
Combined exam
Skills demonstration during practicum
Individual presentation at a seminar
Portfolio
Competences
Combined exam
Seminar work
Individual presentation at a seminar
Portfolio
Recommended literature
  • Burešová, Pavla. Vybrané kapitoly z hotelnictví a gastronomie. Svazek první, Gastronomické služby. Vyd. 1. Praha : Wolters Kluwer, 2014. ISBN 978-80-7478-498-9.
  • Čížek, Petr. Strategic business process management implementation within chosen spa facility. Aktuální problémy cestovního ruchu : Autencitita v. 2018.
  • David, Petr; Soukup, Vladimír. Západočeské lázně : s mapovým atlasem. Praha : Soukup & David, 2001. ISBN 80-86050-91-2.
  • Dědina, Jiří. Management, organizování a ekonomika lázeňství - vybrané kapitoly. Vyd. 1. [Praha] : Vysoká škola cestovního ruchu, hotelnictví a lázeňství, 2004. ISBN 80-86592-01-4.
  • Evans, Nigel. Strategic management for tourism, hospitality and events. Third edition. 2020. ISBN 978-1-138-34594-2.
  • Hán, Jan; Beránek, Martina,; Belešová, Stanislava; Mrkos, Dan,; Studnička, Petr,; Sochůrková, Martina. Vybrané kapitoly z hotelnictví a gastronomie. Svazek druhý, Ubytovací služby. Vydání první. 2016. ISBN 978-80-7552-253-5.
  • Jakubíková, Dagmar. Lázeňství a kultura-významné složky cestovního ruchu Karlovarského kraje. Sborník přednášek Úloha měst jako kulturních cente. 2002.
  • Jakubíková, Dagmar. Marketing v cestovním ruchu : jak uspět v domácí i světové konkurenci. 2., aktualiz. a rozš. vyd. Praha : Grada, 2012. ISBN 978-80-247-4209-0.
  • Jakubíková, Dagmar. Marketing v lázeňství. COT business ISSN 1212-4281 Č. 4 (2005), s. 16-17. 2005.
  • Jakubíková, Dagmar; Vildová, Eliška; Janeček, Petr; Tlučhoř, Jan. Lázeňství : management a marketing. První vydání. 2019. ISBN 978-80-271-2461-9.
  • Jauhari, Vinnie. Hospitality marketing and consumer behavior : creating memorable experiences. 2017. ISBN 978-1-77188-378-8.
  • Knop, Karel. Lázeňství : Ekonomika a management. 1. vyd. Praha : Grada, 1999. ISBN 80-7169-717-6.
  • Křížek, Vladimír. Obrazy z dějin lázeňství. 1. vyd. Praha : Avicenum, 1987.
  • Morávková, Naděžda. Řeháčková, Diana. Jáchymovské radiové lázně v minulosti a přítomnosti. Memo ISSN 1804-753X Roč. 3, č. 1 (2013), s. 107-10. 2013.
  • Salač, Gustav. Stolničení. Vyd. 2. - dotisk. Praha : Fortuna, 2001. ISBN 80-7168-752-9.
  • Schwartzhoffová, Eva. Lázeňství a wellness. 1. vydání. 2016. ISBN 978-80-244-5113-8.
  • Tesone, D. V. Zásady řízení pro obor hotelnictví, gastronomie a turismu. Vyd. 1. Praha : Wolters Kluwer Česká republika, 2011. ISBN 978-80-7357-655-4.
  • Vildová, Eliška. Measuring customer satisfaction and loyalty in spa companies. E+M Ekonomie a Management ISSN 1212-3609 Vol. 18. 2015.
  • Walton, John K. Mineral springs resorts in global perspective : spa histories. First issued in paperback. 2018. ISBN 978-1-138-37773-8.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics Study plan (Version): Retail Management (2015) Category: Economy 2 Recommended year of study:2, Recommended semester: Winter
University of West Bohemia, date of update: 26.07.2024 23:53. Data created for academic year 2024/2025