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Lecturer(s)
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Cimler Petr, Doc. Ing. CSc.
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Kunešová Hana, Ing. Ph.D.
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Course content
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- Definition of retail, its concept, history, function. Retail with consumer and non-consumer goods. Categories of companies (wholesale, retail, market intermediaries). B2B and B2C. - Retail business, the structure of the retail sector, and the importance of retail in the economy. Denationalization of Czech retail. - Trends in the development of retail - concentration, diversification, foreign expansion, integration of wholesale. - Retail formats. Shopping in the FMCG market. E-commerce. - Cooperation in retail, franchising, franchising chains and retail alliances. - Social retail. - Management of the flow of goods: business logistics, prerequisites for application, logistics activities, logistics solutions. - Handling units, and their identification. Protection of goods in the logistics chain. - Store stocks: control levels, ordering systems. Stock optimization, insurance stock, signal stock. - Business Operation. - Terms of delivery. INCOTERMS 2020. - Terms of payment. - Risks in business relationships and mitigating measures. Risk insurance. - European Single Market. - EU Common Trade Policy.
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Learning activities and teaching methods
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E-learning, One-to-One tutorial, Self-study of literature, Lecture
- Preparation for an examination (30-60)
- 55 hours per semester
- Contact hours
- 52 hours per semester
- Undergraduate study programme term essay (20-40)
- 23 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| to have general economic overview |
| to explain basic categories and relationships of macroeconomics, business and financing |
| to characterize basic legal forms of business |
| Skills |
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| to orient yourself in basic legal norms related to business |
| to apply basic statistical approaches used in inventory management |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
|---|
| to describe activities in retail and wholesale and trade structure |
| to characterize different retail unit types (formats) |
| to describe specifics, benefits and barriers of e-commerce |
| to explain the main objectives of purchasing co-operations and franchising in trade and services |
| to describe methods for stock of goods planning and analysis |
| to explain the role of companies providing logistic services |
| to describe particular delivery terms and to explain their importance |
| to describe particular payment terms and to explain their importance |
| to classify risks in business relationships and explain mitigating measures |
| to define aims and tools of trade policy, including the EU's Common Trade Policy and rules in the European Single Market |
| Skills |
|---|
| to apply methods for stock of goods planning and analysis |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture with visual aids |
| Seminar classes |
| Self-study of literature |
| Skills |
|---|
| Seminar classes |
| Competences |
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| Seminar classes |
| Self-study of literature |
| assessment methods |
|---|
| Knowledge |
|---|
| Written exam |
| Portfolio |
| Skills |
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| Self-evaluation |
| Skills demonstration during practicum |
| Portfolio |
| Competences |
|---|
| Written exam |
| Portfolio |
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Recommended literature
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Cimler, Petr,; Zadražilová, Dana. Retail management. Praha : Management Press, 2007. ISBN 978-80-7261-167-6.
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Čechurová, Lenka. Moderní technologie v maloobchodě a cestovním ruchu : trendy a současná praxe. Vyd. 1. Plzeň : Západočeská univerzita, 2014. ISBN 978-80-261-0455-1.
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Gros, Ivan. Velká kniha logistiky. Vydání: první. 2016. ISBN 978-80-7080-952-5.
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Levy, Michael; Weitz, Barton A. Retailing management. 8th ed. New York : McGraw-Hill/Irwin, 2012. ISBN 978-0-07-353002-4.
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Lukoszová, Xenie. Logistika pro obchod a marketing. 1. vydání. 2020. ISBN 978-80-87865-59-0.
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Mulačová, Věra; Mulač, Petr. Obchodní podnikání ve 21. století. 1. vyd. Praha : Grada, 2013. ISBN 978-80-247-4780-4.
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Novák, Radek. Přepravní, zasílatelské a logistické služby. Vyd. 1. Praha : Wolters Kluwer Česká republika, 2011. ISBN 978-80-7357-735-3.
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Pradhan, S. Retailing management: text and cases. Chennai: McGraw Hill Education (India). 2020.
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Sato, Alexej; Křenková, Eva; Černá, Iveta. Mezinárodní obchodní operace. Praha: Oeconomica, nakladatelství VŠE, 2021. ISBN 978-80-245-2416-0.
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