|
Lecturer(s)
|
-
Kunešová Hana, Ing. Ph.D.
-
Pichlík Lukáš, Ing. MBA
-
Štumpf Petr, Doc. Ing. Ph.D.
-
Mičík Michal, Ing. Ph.D.
-
Tlučhoř Jan, Ing. Ph.D.
-
Hommerová Dita, Doc. Ing. Ph.D., MBA
-
Ovesleová Hana, Mgr. Ph.D.
-
Prantl David, Ing. Ph.D.
-
Sadílek Tomáš, Ing. Ph.D.
-
Cimler Petr, Doc. Ing. CSc.
-
Kochová Eliška, Ing.
-
Turchyn Liuba, magistr kand.ekon.věd, dipl.spec.
-
Hirschauová Edita, Ing.
-
Janeček Petr, Doc. Ing. Ph.D.
|
|
Course content
|
Common introductory consultation - method, procedures, infromation sources. Selection of a project topic - introductory consultation with the tutor. Elaboration of the seminar work: project plan methodology and solutions results Common presentation (10-15 min) and following professional discussion. Correction according to comments from discussion. Submission of final seminar work.
|
|
Learning activities and teaching methods
|
Project-based instruction, Discussion, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study
- Contact hours
- 26 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 28 hours per semester
- Individual project (40)
- 40 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| to know marketing management basics, business economics basics |
| Skills |
|---|
| to work in team |
| to fulfill team role |
| Competences |
|---|
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| to know essentials of marketing |
| Skills |
|---|
| to apply marketing management in practically oriented activities |
| to apply knowledge of marketing management and other disciplines to formulate the self-contained marketing project |
| to solve the chosen marketing task in terms of the interdisciplinary approach |
| to present the elaborated study case and justify the formulated solution |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual study |
| Self-study of literature |
| Skills |
|---|
| Task-based study method |
| Project-based instruction |
| Group discussion |
| Discussion |
| Competences |
|---|
| Practicum |
| Discussion |
| Group discussion |
| Project-based instruction |
| Individual study |
| Task-based study method |
| assessment methods |
|---|
| Knowledge |
|---|
| Seminar work |
| Skills |
|---|
| Seminar work |
| Project |
| Group presentation at a seminar |
| Continuous assessment |
| Competences |
|---|
| Project |
| Continuous assessment |
| Seminar work |
| Group presentation at a seminar |
|
Recommended literature
|
-
&. Viz literatura předmětů oboru. &.
-
Blažková, Martina. Marketingové řízení a plánování pro malé a střední firmy. Praha : Grada Publishing, 2007. ISBN 978-80-247-1535-3.
-
Doležal, Jan. Projektový management: Komplexně, prakticky a podle světových standardů. Praha, 2016. ISBN 978-80-247-5620-2.
-
Doležal, Jan. Projektový management podle IPMA. 1. vyd. Praha : Grada, 2009. ISBN 978-80-247-2848-3.
-
Kotler, Philip; Keller, Kevin Lane. Marketing management. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1359-5.
-
Kotler, Philip. Marketing management. 15e. Noida, 2018. ISBN 978-93-325-5718-5.
-
Kotler, Philip. Moderní marketing. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1545-2.
-
Meredith, Jack R.; Mantel, Samuel J. Project management : a managerial approach. 7th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-470-22621-6.
-
Nicholas, John M.; Steyn, Herman. Project management for engineering, business and technology. 4th ed. London : Routledge, 2012. ISBN 978-0-08-096704-2.
-
Pokorná, G. Modul Projekty, jejich tvorba a řízení. UP Olomouc.
-
Rosenau, Milton D. Řízení projektů. Brno : Computer Press, 2007. ISBN 978-80-251-1506-0.
-
Svozilová, Alena. Projektový management. Praha : Grada, 2006. ISBN 80-247-1501-5.
|