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Lecturer(s)
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Štumpf Petr, Doc. Ing. Ph.D.
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Course content
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Introduction to modelling in tourism and services The complex, multidisciplinary and cross-cutting nature of the tourism industry Tourism and services market information and processing Complexity of models in the tourism and services sector System Dynamics of the tourism and services Models of the environmental impacts of tourism Models of the economic impacts of tourism Models of the social impacts of tourism Tourism destination development dynamics and visitor flow simulation Decision support systems for tourism and services Lecture by a practitioner
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Learning activities and teaching methods
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- Contact hours
- 39 hours per semester
- Team project (50/number of students)
- 10 hours per semester
- Preparation for an examination (30-60)
- 25 hours per semester
- Graduate study programme term essay (40-50)
- 30 hours per semester
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| prerequisite |
|---|
| Knowledge |
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| to use knowledge of tourism and services |
| to specify managerial skills and internal business structures |
| to specify marketing strategies |
| to analyze marketing environment |
| to use knowledge of ICT |
| Skills |
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| to use creative thinking skills |
| to use common ICT skills |
| to use critical thinking |
| to interconnect knowledge and skills from economics, business administration, management, marketing |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to define a complexity of tourism and services markets |
| to search, analyze, and process information about tourism and services markets |
| to specify dynamics of tourism and services systems |
| to explain the process of system dynamic model building in tourism and services |
| to clarify economic, social, and environmental models in tourism and services |
| to specify decision support systems in tourism and hospitality |
| Skills |
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| to depict tourism and services systems structures in causal loops diagrams, and stock and flows diagrams |
| to use specific SW to depict system dynamics models in tourism and services |
| to use systems dynamics in in tourism and services |
| to analyze scenarios of future development based on simulations |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture |
| Lecture supplemented with a discussion |
| Interactive lecture |
| Practicum |
| Seminar |
| Discussion |
| Students' portfolio |
| Textual studies |
| Task-based study method |
| Skills |
|---|
| Lecture supplemented with a discussion |
| Practicum |
| One-to-One tutorial |
| Textual studies |
| Task-based study method |
| Seminar |
| Cooperative instruction |
| Students' portfolio |
| Competences |
|---|
| Lecture supplemented with a discussion |
| Practicum |
| One-to-One tutorial |
| Textual studies |
| Task-based study method |
| Seminar |
| Cooperative instruction |
| Students' portfolio |
| assessment methods |
|---|
| Knowledge |
|---|
| Written exam |
| Seminar work |
| Skills |
|---|
| Self-evaluation |
| Project |
| Seminar work |
| Continuous assessment |
| Competences |
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| Self-evaluation |
| Project |
| Seminar work |
| Continuous assessment |
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Recommended literature
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Baggio, Jacopo A.; Baggio, Rodolfo. Modelling and simulations for tourism and hospitality : an introduction. 2020. ISBN 978-1-84541-741-3.
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Gharajedaghi, Jamshid. Systems thinking : managing chaos and complexity : a platform for designing business architecture. 2nd ed. Burlington Butterworth-Heinemann, 2006. ISBN 0-7506-7973-5.
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Jackson, Michael C. Systems thinking : creative holism for managers. Chichester : John Wiley & Sons, 2003. ISBN 978-0-470-84522-6.
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Senge, Peter M. Pátá disciplína : teorie a praxe učící se organizace. Praha : Management Press, 2007. ISBN 978-80-7261-162-1.
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Sterman, John D. Business dynamics : Systems Thinking and Modeling for a Complex World. New York : McGraw-Hill, 2000. ISBN 0-07-231135-5.
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Vojtko, Viktor; Mildeová, Stanislava. Dynamika trhu : jak pochopit síly, které mění trhy, konkurenci a podnikání. Dotisk 1. českého vyd. Zeleneč : Profess Consulting, 2007. ISBN 978-80-7259-052-0.
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