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Lecturer(s)
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Eger Ludvík, Doc. PaedDr. CSc.
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Course content
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State examination consists of questions of compulsory elective courses; students answer verbally two drawn questions. Answers are assessed as a whole, by one mark. Range of questions for the examination and list of literature are published in the COURSEWARE. Examination starts with defence of diploma thesis; diploma thesis and its defence are assessed as a whole, by one mark.
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Learning activities and teaching methods
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One-to-One tutorial, Individual study, Students' self-study, Self-study of literature
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| prerequisite |
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| Knowledge |
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| to finish all study obligations, achieve specified amount of credits and hand in the diploma thesis by the stipulated date. |
| Skills |
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| study independently, work with resources, prepare for a presentation before a committee |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to explain the issues of business economics, principles of the strategic, operational and tactic company management, marketing and financial company management, application of tools of commercial communication and methods of the market research, controlling, objectives and tools of managing relations with customers |
| to apply the knowledge from the above fields in the economic practice |
| Skills |
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| to write a qualification paper and present it in a suitable way |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Self-study of literature |
| Individual study |
| One-to-One tutorial |
| Skills |
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| Self-study of literature |
| One-to-One tutorial |
| Competences |
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| Self-study of literature |
| One-to-One tutorial |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Bachelor's thesis assessment |
| Skills |
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| Oral exam |
| Competences |
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| Oral exam |
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Recommended literature
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. Doporučená literatura stanovených předmětů oboru.
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. Základní literatura stanovených předmětů oboru.
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