|
Lecturer(s)
|
-
Hommerová Dita, Doc. Ing. Ph.D., MBA
|
|
Course content
|
Instructions to the project topic in the field of sustainbility in marketing or tourism Group consultation - methods, procedures, information sources Research of information resources Setting objectives and main project activities Time schedule, definition of milestones and partial tasks Realisation of project parts Individual and group consultations Final proposals of the project and preparation of the presentation Presentation of the project and expert discussion
|
|
Learning activities and teaching methods
|
- Contact hours
- 26 hours per semester
- Team project (50/number of students)
- 42 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Practical training (number of hours)
- 52 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| to describe basics of marketing management and tourism |
| Skills |
|---|
| to apply basic instruments of marketing situation analysis |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| to describe knowledge gained and used during the solving of the project |
| Skills |
|---|
| to apply knowledge from marketing management and tourism for processing a complex practical project with focus to sustainability |
| to select adequate sources, to understand them, to analyse them, to quote them and based on them to define the objectives of the work and to formulate research questions |
| to realize with interdisciplinary and independent approach a solution for a practical task |
| to present final study and defend the solution |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Seminar |
| Self-study of literature |
| Skills |
|---|
| Seminar |
| Individual study |
| Students' portfolio |
| Group discussion |
| Task-based study method |
| Project-based instruction |
| Competences |
|---|
| Students' portfolio |
| Individual study |
| Project-based instruction |
| assessment methods |
|---|
| Knowledge |
|---|
| Project |
| Skills |
|---|
| Project |
| Group presentation at a seminar |
| Competences |
|---|
| Project |
| Group presentation at a seminar |
|
Recommended literature
|
-
Doležal, J. Projektový management. Praha: Grada Publishing. 2023.
-
Goeldner, Charles R.; Ritchie, J. R. Brent. Cestovní ruch : principy, příklady, trendy. Brno : BizBooks, 2014. ISBN 978-80-265-0298-2.
-
Jakubíková, D.; Janeček, P.; Hommerová D. Strategický marketing: Strategie a trendy. Praha: Grada, 2023. ISBN 978-80-271-3722-0.
-
Kerzner, Harold. Project management : a systems approach to planning, scheduling, and controlling. Twelfth edition. 2017. ISBN 978-1-119-16535-4.
-
Kotler, Philip; Keller, Kevin Lane. Marketing management. 14. vyd. Praha : Grada, 2013. ISBN 978-80-247-4150-5.
-
Kotler, Philip; Keller, Kevin Lane. Marketing management. 15e. 2018. ISBN 978-93-325-5718-5.
-
Skalický, Jiří; Jermář, Milan; Svoboda, Jaroslav. Projektový management a potřebné kompetence. 1. vyd. Plzeň : Západočeská univerzita, 2010. ISBN 978-80-7043-975-3.
|