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Lecturer(s)
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Taušl Procházková Petra, Doc. Ing. Ph.D.
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Čížek Petr, Ing. Ph.D., MA
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Kutlák Jiří, Ing. Ph.D.
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Course content
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Entrepreneurship, business environment Ideas, business opportunities Design thinking, business examples Concrete business topic, goals, Consultations Lean approach, prototypes Work on presentations Elevator pitch
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Learning activities and teaching methods
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- Contact hours
- 39 hours per semester
- Team project (50/number of students)
- 25 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
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| prerequisite |
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| Knowledge |
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| Describe the basic aspects of business. |
| Skills |
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| Apply basic methods of business environment. Apply basic management approaches in order to solve given tasks. |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| Describe given knowledge and use it in context of given problem. Describe key and modern approaches in entrepreneurship and looking for business ideas. |
| Skills |
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| Create a business plan and model. Solve and apply concrete situations leading to business start-up and its development. |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Seminar |
| Self-study of literature |
| Skills |
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| Seminar |
| Self-study of literature |
| Skills demonstration |
| Project-based instruction |
| One-to-One tutorial |
| Competences |
|---|
| Project-based instruction |
| Students' portfolio |
| Individual study |
| assessment methods |
|---|
| Knowledge |
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| Continuous assessment |
| Project |
| Skills |
|---|
| Project |
| Group presentation at a seminar |
| Competences |
|---|
| Group presentation at a seminar |
| Project |
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Recommended literature
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Bygrave, William D.; Zacharakis, Andrew. Entrepreneurship. 3rd ed. Hoboken : Wiley, 2014. ISBN 978-1-118-58289-3.
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Osterwalder, Alexander; Pigneur, Yves; Clark, Tim. Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken : John Wiley & Sons, 2010. ISBN 978-0-470-87641-1.
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Pijl, Patrick van der; Lokitz, Justin; Solomon, Lisa Kay. Design a better business : new tools, skills and mindset for strategy and innovation. 2016. ISBN 978-1-119-27211-3.
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Srpová, Jitka; Řehoř, Václav. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha : Grada Publishing, 2010. ISBN 978-80-247-3339-5.
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