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Lecturer(s)
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Kutlák Jiří, Ing. Ph.D.
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Čížek Petr, Ing. Ph.D., MA
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Course content
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Introduction to strategic management - approaches and concepts Importance and role of strategic management, manager as a strategist Strategic management model Strategy formulation Forecasting of company´s environment Analysis of external environment Analysisi of internal environment Strategies, typology of strategies Formulation of strategic variations Evaluation of strategic variations, choosing the right variation, strategic risk management Strategy implementation Strategic management and sustainability Strategy evaluation
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Lecture with practical applications, Discussion, Group discussion, Students' self-study, Practicum
- Contact hours
- 39 hours per semester
- Individual project (40)
- 40 hours per semester
- Preparation for an examination (30-60)
- 51 hours per semester
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| prerequisite |
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| Knowledge |
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| To have ability to defend ideas and thoughts in English language |
| To understand basic strategic management terminology |
| To understand external and internal environment analysis of a company |
| To have elementary accounting and marketing knowledge |
| Skills |
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| none |
| Competences |
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| masters degree: to be able to sumarize own ideas and ideas of other members of team |
| learning outcomes |
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| Knowledge |
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| to explain strategic mission and vision of a company which reflects its specific character |
| to interpret the environment in which a company exists and to respect its development |
| to explain steps towards creation and evaluation of strategy |
| Skills |
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| to communicate with companies during elaboration of individual project |
| to formulate medium-term strategic vision of a company which reflects its specific character, upon this vision formulate strategic bjectives and assign appropriate strategies |
| to analyze the environment in which a company exists and to respect its development, identify key risk factors and reflect them when adjusting the strategy |
| to develop medium-term objectives to short-term actions for strategy implementation |
| to dynamically adjust organizations strategic plan |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Practicum |
| Self-study of literature |
| Interactive lecture |
| Discussion |
| Individual study |
| E-learning |
| Skills |
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| Practicum |
| E-learning |
| Textual studies |
| Competences |
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| Practicum |
| E-learning |
| Textual studies |
| assessment methods |
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| Knowledge |
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| Written exam |
| Project |
| Group presentation at a seminar |
| Skills |
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| Group presentation at a seminar |
| Written exam |
| Competences |
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| Group presentation at a seminar |
| Written exam |
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Recommended literature
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Bender, Ruth. Corporate financial strategy. Fourth edition. 2014. ISBN 978-0-415-64041-1.
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Bolland, Eric J. Comprehensive strategic management: a guide for students, insight for managers. ISBN 978-1-78714-225-1.
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DAVID, F.R. Strategic management.. Macmillan Pub. Co., 1993. ISBN 0-02-32741-2.
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HITT, M., IRELAND, R., HOSKISSON, R. Strategic management. Canada: South-Western Cengage Learning, 2011. ISBN 978-1-4390-4230-4.
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Johnson, Gerry; Whittington, Richard,; Scholes, Kevan; Angwin, Duncan; Regnér, Patrick. Exploring strategy. Tenth edition. 2014. ISBN 978-1-292-00254-5.
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PEARCE, J., ROBINSON, R. Strategic Management. Irwin Inc., 1991. ISBN 0-256-08323-1.
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