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Lecturer(s)
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Pavlák Miroslav, Ing. Ph.D.
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Taušl Procházková Petra, Doc. Ing. Ph.D.
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Skřivan Lukáš, Ing.
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Course content
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- Introduction to SME - SME Identification - Importance and Market Position of SMEs - Business Plan - Business Model - Strategic Management of SMEs - SMEs Innovation - SMEs Sustainability - Financial Sourcing of SMEs - Marketing Specifics of SMEs - Human Resources Management of SMEs - Case studies, Expert attendance
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Learning activities and teaching methods
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Interactive lecture, Group discussion, Task-based study method, Students' self-study, Practicum
- Preparation for comprehensive test (10-40)
- 40 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 15 hours per semester
- Contact hours
- 35 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| basic knowledge of the small and medium size (SME) sector knowledge of English language at least level B2 |
| Skills |
|---|
| none |
| Competences |
|---|
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| clarify terms of small and medium (SME) sector |
| explain specifics of SME sector, entrepreneurship and business environment |
| Skills |
|---|
| use case studies, practical examples from SME economic praxis |
| Competences |
|---|
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Interactive lecture |
| Practicum |
| Task-based study method |
| Group discussion |
| Self-study of literature |
| Skills |
|---|
| Practicum |
| Task-based study method |
| Group discussion |
| Competences |
|---|
| Interactive lecture |
| Self-study of literature |
| assessment methods |
|---|
| Knowledge |
|---|
| Test |
| Individual presentation at a seminar |
| Seminar work |
| Continuous assessment |
| Skills |
|---|
| Test |
| Seminar work |
| Individual presentation at a seminar |
| Competences |
|---|
| Continuous assessment |
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Recommended literature
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Boone, Louis E.; Kurtz, David L. Essentials of contemporary business. 1st ed. Hoboken : Wiley, 2014. ISBN 978-1-118-33649-6.
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Bygrave, William D.; Zacharakis, Andrew. Entrepreneurship. 3rd ed. Hoboken : Wiley, 2014. ISBN 978-1-118-58289-3.
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OECD. OECD SME and Entrepreneurship Outlook 2021. OECD Publishing, Paris, 2021.
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OECD. The Digital Transformation of SMEs, OECD Studies on SMEs and Entrepreneurship. OECD Publishing, Paris, 2021.
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Poza, Ernesto J.; Daugherty, Mary Schmid. Family business. Fourth edition. 2014. ISBN 978-1-285-05682-1.
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