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Lecturer(s)
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Čížek Petr, Ing. Ph.D., MA
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Course content
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Course organisation: Theoretical background Choosing the focus of the digital product and development of own digital product using design sprint methods (Design Thinking, User-centered development and design, Rapid Prototyping, Usability Testing, MVP). Part of the course will be organized as individual consultations between the project leader and the student. Group presentation of the project and subsequent expert discussion. Content: Traditional vs agile approach Scrum and incremental value UX design (Design Thinking, User-centered design) Validation and verification of product (Pretotyping, Rapid Prototyping, Usability Testing, MVP) Increment implementation
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Learning activities and teaching methods
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Project-based instruction, Discussion, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study
- Team project (50/number of students)
- 50 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 15 hours per semester
- Practical training (number of hours)
- 39 hours per semester
- Contact hours
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| to know basics of product management |
| Skills |
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| to work in team |
| to fulfill team role |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to know essentials of design sprint in digital products development |
| Skills |
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| to apply design sprint methods in the development of own digital product |
| to solve the chosen marketing task in terms of the interdisciplinary approach |
| to present results of the project and justify the formulated solution |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual study |
| Task-based study method |
| Project-based instruction |
| Group discussion |
| Skills |
|---|
| Task-based study method |
| Project-based instruction |
| Group discussion |
| Discussion |
| Individual study |
| Students' portfolio |
| Competences |
|---|
| Discussion |
| Group discussion |
| Project-based instruction |
| Individual study |
| Task-based study method |
| Students' portfolio |
| assessment methods |
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| Knowledge |
|---|
| Project |
| Skills demonstration during practicum |
| Seminar work |
| Skills |
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| Seminar work |
| Project |
| Group presentation at a seminar |
| Skills demonstration during practicum |
| Competences |
|---|
| Project |
| Seminar work |
| Group presentation at a seminar |
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Recommended literature
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Goodwin, Kim. Designing for the digital age : how to create human-centered products and services. 2009. ISBN 978-0-470-22910-1.
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Knapp, J., Zeratsky, J., & Kowitz, B. Sprint. .
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Layton, Mark; Ostermiller, Steven and Kynaston Dean. Agile project management. New Jersey, USA, 2020. ISBN 978-1-119-67699-7.
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Maurya, Ash. Running lean : iterate from plan A to a plan that works. 2nd ed. Sebastopol : O'Reilly, 2012. ISBN 978-1-449-30517-8.
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Olsen, D. The lean product playbook. 2015.
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Ries, Eric. The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses. 1st ed. New York : Crown Business, 2011. ISBN 978-0-307-88789-4.
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Yayici, Emrah. Design thinking methodology book. 2016. ISBN 978-605-86037-5-2.
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