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Lecturer(s)
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Čížek Petr, Ing. Ph.D., MA
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Course content
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Lean Canvas approach Opportunity identification Customer and segmentation Competition analysis Unique value for customers Design of product or service Prototype development using MVP approach Key performance indicators Marketing UX approach in designing product Digital prototyping by using modern sotware tools Presentation Further information for distant study programme students can be found on the Courseware.
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Learning activities and teaching methods
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Cooperative instruction, Discussion, Skills demonstration, Task-based study method
- Preparation for comprehensive test (10-40)
- 40 hours per semester
- Contact hours
- 26 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 12 hours per semester
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| prerequisite |
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| Knowledge |
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| Language competence of the level of UJP/AC8B (upper-intermediate) or B2/C1 level of the Common European Framework for Languages. |
| Skills |
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| to express and defend their own ideas in English language |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| to identify and characterize various types and forms of organizations |
| to describe principles company´s management |
| understands process of business plan development |
| Skills |
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| to use different methods of business plan creation |
| develops and presents its own business plan |
| Competences |
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| N/A |
| teaching methods |
|---|
| Knowledge |
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| Task-based study method |
| Skills demonstration |
| Cooperative instruction |
| Discussion |
| Skills |
|---|
| Practicum |
| E-learning |
| Textual studies |
| Discussion |
| Competences |
|---|
| Practicum |
| Discussion |
| Textual studies |
| assessment methods |
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| Knowledge |
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| Test |
| Project |
| Skills demonstration during practicum |
| Skills |
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| Skills demonstration during practicum |
| Group presentation at a seminar |
| Project |
| Competences |
|---|
| Group presentation at a seminar |
| Skills demonstration during practicum |
| Project |
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Recommended literature
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Ash Maurya. Running Lean: Iterate from Plan A to a Plan That Works. 2012. ISBN 978-1449305178.
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Ash Maurya. Running Lean: Iterate from Plan A to a Plan That Works. 2012. ISBN 978-1449305178.
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Eric Ries. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. ISBN 978-0307887894.
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Eric Ries. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. 2011. ISBN 978-0307887894.
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KAFTAN, M. Modern Business English in Enterprise. Praha: LEDA, 2003. ISBN 80-85927-86-1.
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MACKENZIE, I. English for Business Studies. Cambridge University Press, 2010. ISBN 978-0-521-743419.
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MARCOUSE, I; SURRIDGE, M.; GILLESPIE, A. AQA Business Studies for A2. Hodder Education, 2009. ISBN 9780340973578.
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OSTERWALDER. Business model generation: a handbook for visionaries, game changers, and challengers. 2010. ISBN 978-0470876411.
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OSTERWALDER. Value proposition design: how to create products and services customers want. 2014. ISBN 978-1118968055.
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