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Lecturer(s)
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Taušl Procházková Petra, doc. Ing. Ph.D.
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Course content
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Introduction to entrepreneurship, innovation, and the entrepreneurial mindset Entrepreneurial and innovation environment, ecosystem actors Idea generation and development, opportunity identification Creative problem-solving methods Team collaboration and work on a shared assignment Interaction with practice - experts, case studies, sharing experiences Participation in selected activities supporting entrepreneurship (e.g. workshops, professional events) Continuous reflection on acquired experience, individual and group consultations Presentation of outputs and sharing insights, expert discussion
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Learning activities and teaching methods
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- Contact hours
- 39 hours per semester
- Individual project (40)
- 40 hours per semester
- Preparation for an examination (30-60)
- 22 hours per semester
- Presentation preparation (report) (1-10)
- 8 hours per semester
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| be familiar with basic concepts of entrepreneurship and have a general understanding of how the business environment functions |
| Skills |
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| work independently as well as in a team on assigned tasks, |
| approach tasks and new situations proactively, |
| search for and work with basic information from the business environment. |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| explain the basic principles of entrepreneurship, innovation, and the functioning of the business environment, |
| describe the process of idea development from opportunity identification to its further elaboration, |
| interpret the role of creativity, collaboration, and experimentation in business and organizations. |
| Skills |
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| identify opportunities and develop simple solution proposals based on available information, |
| apply creative approaches when solving problems and working with ideas, |
| present and defend own proposals and discuss their value, |
| reflect on acquired experience and use it for further development. |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Seminar |
| Self-study of literature |
| Skills |
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| Project-based instruction |
| Task-based study method |
| One-to-One tutorial |
| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| Individual study |
| Group discussion |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Continuous assessment |
| Skills |
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| Project |
| Continuous assessment |
| Individual presentation at a seminar |
| Group presentation at a seminar |
| Competences |
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| Oral exam |
| Self-evaluation |
| Continuous assessment |
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Recommended literature
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Lewrick, Michael; Link, Patrick,; Leifer, Larry J. The design thinking toolbox : a guide to mastering the most popular and valuable innovation methods. 2020. ISBN 978-1-119-62919-1.
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Mastrogiacomo, Stefano; Osterwalder, Alexander. High-impact tools for teams : you've holding a powerful toolkit to create alignment, build trust, and get results fast. Rediscover the joy of teamwork with these five ... 2021. ISBN 978-1-119-60238-5.
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Michal Pastier. Žlutá kniha budování značky. barecz & conrad books, 2024. ISBN 978-80-908768-6-6.
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Osterwalder, Alexander; Pigneur, Yves,; Etiemble, Fred; Smith, Alan. The invincible company : strategyzer.com/invincible. 2020. ISBN 978-1-119-52396-3.
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Tomáš Braverman. Heuréka! Jak ze startupu vybudovat scaleup. Brno. 2025.
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