|
Lecturer(s)
|
-
Egerová Dana, Doc. PaedDr. Ph.D.
|
|
Course content
|
Introduction to strategic management - approaches and concepts Importance and role of strategic management, manager as a strategist Strategic management model Strategy formulation Forecasting of companyś surrounding development Analysis of external environment Analysisi of internal environment Strategies, strategy typologies Formulation of strategic variations Evaluation of strategic variations, choosing the right variation, strategic risk management Strategy implementation Balanced Scorecard as a tool for strategy implementation Strategic management and sustainability Strategy evaluation
|
|
Learning activities and teaching methods
|
Lecture supplemented with a discussion, Lecture with practical applications, Group discussion, Students' self-study, Lecture
- Graduate study programme term essay (40-50)
- 50 hours per semester
- Preparation for an examination (30-60)
- 40 hours per semester
- Contact hours
- 78 hours per semester
- Preparation for comprehensive test (10-40)
- 40 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| master accounting basics for financial plan formulation understand macroeconomic development for analyzing external environment of a company synthesize knowledge of marketing, which is necessary for the formulation of strategic forecasts use the knowledge of business economics for appropriate planning of future development of an organization communicate with companies during elaboration of the individual project |
| Skills |
|---|
| none |
| Competences |
|---|
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| Formulate strategic vision of a company Analyze the environment in which a company exists and to respect its development Formulate, evaluate and select an optimal strategic alternative Define an corporate strategy and partial strategies Select key performance indicators and assign appropriate system of measurement to these indicators Create short-term goals to implement the strategy Communicate with companies during elaboration of individual project |
| Skills |
|---|
| to apply the acquired knowledge and develop an overall strategy and, subsequently, partial strategies to analyze the environment in which a company exists and to respect its development, identify key risk factors and reflect them when adjusting the strategy to formulate, evaluate and select the optimal strategic variant to develop medium-term goals into short-term actions to implement the strategy to communicate with companies during elaboration of individual project |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecture |
| Lecture supplemented with a discussion |
| Group discussion |
| Self-study of literature |
| Interactive lecture |
| Skills |
|---|
| Discussion |
| Seminar |
| Collaborative instruction |
| Competences |
|---|
| Collaborative instruction |
| Cooperative instruction |
| Students' portfolio |
| assessment methods |
|---|
| Knowledge |
|---|
| Oral exam |
| Test |
| Project |
| Skills |
|---|
| Continuous assessment |
| Project |
| Group presentation at a seminar |
| Competences |
|---|
| Group presentation at a seminar |
|
Recommended literature
|
-
Bolland, Eric J. Comprehensive strategic management: a guide for students, insight for managers. Bingley: Emerald Publishing. ISBN 978-1-78714-225-1.
-
Fotr, Jiří; Vacík, Emil,; Souček, Ivan,; Špaček, Miroslav,; Hájek, Stanislav. Tvorba strategie a strategické plánování : teorie a praxe. 2., aktualizované a doplněné vydání. 2020. ISBN 978-80-271-2499-2.
-
Fotr, Jiří; Vacík, Emil,; Špaček, Miroslav,; Souček, Ivan. Úspěšná realizace strategie a strategického plánu. První vydání. 2017. ISBN 978-80-271-0434-5.
-
Hanzelková, Alena; Keřkovský, Miloslav,; Vykypěl, Oldřich. Strategické řízení : teorie pro praxi. 3. přepracované vydání. 2017. ISBN 978-80-7400-637-1.
-
Kaplan, Robert S.; Norton, David P. Balanced scorecard : strategický systém měření výkonnosti podniku. 5. vyd. Praha : Management Press, 2007. ISBN 978-80-7261-177-5.
|