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Lecturer(s)
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Edl Milan, Doc. Ing. Ph.D.
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Course content
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The course is focused on basic knowledge of strategic management of companies. Students will learn the basics of strategic management, business strategy, its preparation, implementation and updating. They will also gain an overview of the transfer of strategic goals into strategic plans and projects and become familiar with modern methods supporting these activities. 1. Firm in the market economy, global development tendencies 2. Strategic management systém of the industrial enterprises, the basis of strategy 3. Analysis of the general and business environment of the company 4. Internal busines analysis, benchmarking 5. Methods af analysis and prognosis od environtment development, conclusion of SWOT analysis 6. Formulation of strategic variants 7. Variation evaluation and optimaL strategy selection 8. Corporate strategy, partial strategies, ways of implementing the strategy 9. Strategic and sequential busines plans 10. The Balanced Scorecard concept 11. Evaluiation and strategy changes 12. Strategic management systém and its knowledge support 13. Futher development of strategic management
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Learning activities and teaching methods
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Collaborative instruction
- Contact hours
- 52 hours per semester
- Individual project (40)
- 40 hours per semester
- Preparation for an examination (30-60)
- 50 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 15 hours per semester
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| prerequisite |
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| Knowledge |
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| have basic knowledge from the sphere of management and economics. |
| to know basic methods in this fields |
| to know the basic development trends in management and to estimate their further development |
| to know the meaning and meaning of strategic management |
| Skills |
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| apply basic knowledge of economics and industrial management |
| effectively participate in the organization management or its significant parts |
| to estimate the basic trends in the development of the world and Czech economy |
| understand people´s and enterprises behavior and respond appropriately |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to know the key knowledge related to corporate strategy |
| to know basic approaches and methods of strategic management of industrial enterprises |
| know the basic typology of strategies including the proces of selecting the final strategy |
| know the ways an d means of decomposing corporate strategy into business plans and projects |
| Skills |
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| participate actively in the creation and implementation of corporate strategy and its parts |
| to apply basic approaches and methods of strategic management |
| to predict the development of the economy and the given field |
| to make decisions about updating your corporate strategy |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Collaborative instruction |
| Interactive lecture |
| Task-based study method |
| Skills |
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| Task-based study method |
| Competences |
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| Collaborative instruction |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Individual presentation at a seminar |
| Oral exam |
| Skills |
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| Seminar work |
| Competences |
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| Oral exam |
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Recommended literature
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Bolland Eric. Comprehensive Strategic Management. 2017. ISBN 978-1787142251.
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Lynch, Richard L. Strategic management. 6th ed. Harlow : Pearson, 2012. ISBN 978-0-273-75092-5.
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Pearce, J.A., Robinson, B. Strategic management: formulation, implementation and control. McGraw-Hill; 10th Edition edition, 2007. ISBN 978-0071253543.
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Tjemkes, Brian, Vos, Pepijn, Burgerts, Koen. Strategic Alliance Management. Routledge, 2012. ISBN 9780415681285.
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