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Lecturer(s)
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Sloupová Andrea, PhDr. Mgr. Ph.D.
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Course content
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1. Introduction to the subject. Graphic design from industrialization to nowadays: breakpoints. Industrial revolution vs. historicism. 3. Arts and Crafts. Art nouveau. Forms of graphics at the end of the 19th and the beginning of the 20th century. 4. Influence of free art styles on graphic design: expressionism, cubism, futurism, dada, surrealism. 5. De Stijl, Russian constructivism, Bauhaus, New typography. 6. Modernism in Czechoslovakia. 7. Ideology and propaganda in the first half of the 20th century. 8. Situation after the WWII: International typography school. Corporate style. 9. 60´s in the USA and in Europe. 10. Polish and Japanese poster. Grapus. 11. Situation after the WWII in Czechoslovakia; Czech film poster. 12. Postmodernism. Digital technologies. 13. Contemporary design and its aspects.
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Learning activities and teaching methods
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E-learning, Discussion, Multimedia supported teaching, Students' self-study, Self-study of literature, Lecture, Lecture with visual aids
- Contact hours
- 52 hours per semester
- Undergraduate study programme term essay (20-40)
- 25 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| to provide basic knowledge of technical and technological procedures of graphics and graphic design, to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level, to specify basic knowledge of supporting arts disciplines, to have basic knowledge about artistic and style canons of evolution of visual and applied art, |
| Skills |
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| to work systematically on either seminar work or own learning, to show interest in learning of theory of problematics usable in own practical work, to use basic expresive means and options of graphic art and its different methods, to work independently and activelly and flexibly react to evaluating commentary of the teacher, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of basic evolution of graphic design from the beginning of Industrial revolution to present, of examples of usage of graphic design in both commercial and noncomercial sphere and its important authors, of basic socil, technological and political contects of evolution of graphic design and of their influence, |
| Skills |
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| to specify and analyze beginnings of czech and world graphic design, to compare present and older forms of graphic design, to use different present and historical forms and methods for own creation, to describe and specify different forms of graphic design and its changes in relation to social, technological and political influences with regard to the commercial and noncommercial sector, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture |
| Field trip |
| Multimedia supported teaching |
| Self-study of literature |
| Skills |
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| Individual study |
| Collaborative instruction |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Individual presentation at a seminar |
| Continuous assessment |
| Combined exam |
| Skills |
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| Seminar work |
| Competences |
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| Individual presentation at a seminar |
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Recommended literature
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Boekraad, Hugues. My work is not my work : Pierre Bernard - Design for the public domain. Baden : Lars Müller Publishers, 2008. ISBN 978-3-03778-087-9.
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Dusong, Jean-Luc, Siegwardová, Fabiene. Typografie od olova k počítačům. 1996.
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Heller, Steven & Chwast, Seymour. Graphic Style from Victorian to Digital. Abrams, 2000. ISBN 0810929848.
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Heller, Steven. Merz to Emigre and beyond : avant-garde magazine design of the twentieth century. London : Phaidon Press, 2003. ISBN 0-7148-3927-2.
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Hollis, Richard. Stručná historie grafického designu. První vydání. 2014. ISBN 978-80-87705-27-8.
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Hollis, Richard. Swiss graphic design : the origins and growth of an international style, 1920-1965. London : Laurence King, 2006. ISBN 9781856694759.
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Chermayeff, I. Trademarks designed by Chermayeff and Geismar. Lars Muller Publisher, 2000.
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Janáková, Iva. Ladislav Sutnar - Praha - New York - design in action. 1. vyd. V Praze : Uměleckoprůmyslové muzeum, 2003. ISBN 80-7101-050-2.
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Kolesár, Zdeno. Kapitoly z dějin designu. Praha, 2004.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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