Course: Visual Communication and Picture Theory1

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Course title Visual Communication and Picture Theory1
Course code KTD/VKTO1
Organizational form of instruction Seminar
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory, Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Vančát Jaroslav, Doc. PhDr. Ph.D.
  • Bytelová Denisa, Mgr. BcA. Ph.D.
  • Brozman Dušan, M.A.
Course content
1. From painting to art 2. From story to simple scene life 3. Staged photo 4. Robert Capa and straight photo 5. Representation of reality - between vision and communication 6. Portrait, visualization and scene 7. American photographs 8. Gregory Crewdson 9. - 13. From vision to display 10. Festivals, institutions, database 11. intermedia 12. Media and Reality 13. Audio Art

Learning activities and teaching methods
Lecture supplemented with a discussion, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Individual study, Lecture with visual aids
  • Contact hours - 39 hours per semester
  • Individual project (40) - 30 hours per semester
  • Undergraduate study programme term essay (20-40) - 15 hours per semester
prerequisite
Knowledge
to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level, to specify basic knowledge of supporting arts disciplines, to determine particular acters of process of art and their roles,
Skills
to systematicly work with sources of information, to search informations and compare them based on dtheir value, to make a systematic research on given topic,
Competences
N/A
N/A
N/A
learning outcomes
Knowledge
of options of communication through the new media theory (telematics, links, communication level, the theory of information gathering, browsing, transferand representation, globalization, Cyberspace, meat space, Interface, Cultural Interface means human-computer-culture interface, etc.), of typology of old and new media,usage of old media in instalation and performance, of effects of direct and mediated image,
Skills
to determine basic parameters of visual works of art, to interpret basic premises, deduce relevant concepts, Analyze visual manifestations
Competences
N/A
N/A
N/A
teaching methods
Knowledge
Lecture
Lecture with a video analysis
Field trip
Multimedia supported teaching
Self-study of literature
Skills
Individual study
One-to-One tutorial
Competences
Discussion
assessment methods
Knowledge
Individual presentation at a seminar
Continuous assessment
Combined exam
Skills
Seminar work
Competences
Individual presentation at a seminar
Recommended literature
  • Další literatura dostupná na společném disku (e-mail:vkto2013@gmail.com).
  • On-line katalogy knihoven.
  • Barthes, R. Základy sémiologie. Praha, 1967.
  • Gombrich, E. H. Art and illusion : a study in the psychology of pictorial representation. Princeton : Princeton University Press, 2000. ISBN 0-691-07000-8.
  • Johnson, P. Laird. Mental Models.
  • Manovich, Lev. The language of new media. Cambridge : MIT Press, 2001. ISBN 978-0-262-63255-3.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester