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Lecturer(s)
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Mašek Jan, PhDr. Ph.D.
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Poláček Stanislav, MgA. Mgr.
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Course content
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1. History and importance of graphic and motion design. Form and content. 2. Vector and graphic editors, animation software. 3. Functions and development of fonts, grouping fonts into word units, font types, font selection or combination. Fonts, font types, font selection or combination 4. Sorting fonts into word units. Fonts in books, advertising and promotion 5. Experimental typography. 6. Type in books, advertising and promotion. Hierarchy of text, image. 7. Dynamic and static composition, colour in graphic design. 8. Graphic stylization - ornament, pictogram, typographic exercises - monogram, typographic composition, uniform visual style - logotype, business card, flyer, invitation, etc.). 9. Previsualization of projects based on dynamic compositions. 10. Animated typography and text animation. 11. Animation of shapes and graphics. Visual effects and plug-ins. 12. Creation of animated logo, banner and movie title. 13. Graphic design and motion design in the practice of graphic studios and video studios.
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Learning activities and teaching methods
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- Practical training (number of hours)
- 26 hours per semester
- Individual project (40)
- 25 hours per semester
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| prerequisite |
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| Knowledge |
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| to describe the graphics software environment (Adobe Illustrator, InDesign, Photoshop); |
| to express basic typographic rules and tools. |
| Skills |
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| to use the experience with the graphic editor; |
| to use the right principles of graphic design solution for classic tasks; |
| to use the form in accordance with its content and purpose. |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to explain advanced graphics software (Adobe Illustrator, InDesign, Photoshop); |
| Skills |
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| to use the form in accordance with the content and purpose - according to the content and purpose of the print, to choose dynamically or statically the composition, to choose the appropriate types of fonts and to combine them appropriately; |
| use expressive means of motion design (motion effects, lighting effects, dynamic composition, animation and audiovisual); |
| to stylize the selected motif originally, to be unambiguous, visually distinct and easily remembered; |
| to choose rationally and functionally a balanced, harmonic or dramatic, expressive color solution; |
| to develop graphical solutions in sketch variants, respond appropriately and inventively to proofreading suggestions and can, in accordance with the requirements set forth, make suggestions in graphically pure and formally precise definitions; |
| to apply the tasks of applied graphics and motion design even in their pedagogical practice. |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| Group discussion |
| Self-study of literature |
| Field trip |
| Skills |
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| Collaborative instruction |
| Students' portfolio |
| Skills demonstration |
| Individual study |
| Seminar |
| Competences |
|---|
| Field trip |
| One-to-One tutorial |
| Discussion |
| Task-based study method |
| assessment methods |
|---|
| Knowledge |
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| Seminar work |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Skills |
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| Skills demonstration during practicum |
| Portfolio |
| Competences |
|---|
| Seminar work |
| Individual presentation at a seminar |
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Recommended literature
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Graphis : the International Magazine of Design and Communications.. New York: Graphis Inc.
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Typo: typografie, grafický design, vizuální komunikace.. Praha: Svět tisku.
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Ambrose, Gavin. The visual dictionary of graphic design. Lausanne : AVA Publishing, 2006. ISBN 2-940373-43-4.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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MAZANEC, M. a POLÁKOVÁ, S. Mapování pohyblivého obrazu: média, aktéři a místa v českém prostředí.. V Praze: Národní filmový archiv, 2022. ISBN 978-80-7004-199-4.
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MORLEY, N. Linocut for Artists and Designers. The Crowood Press, 2016. ISBN 978-17-8500-146-8.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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Sylvestrová, Marta. Český filmový plakát 20. století. V Brně : Moravská galerie, 2004. ISBN 80-7027-125-6.
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Tschichold, Jan. Nová typografie. Praha: UMPRUM, 2021. ISBN 978-80-88308-13-3.
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Wlassikoff, Michel. The story of graphic design in France. Corte Madera : Gingko Press, 2005. ISBN 1-58423-220-X.
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