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Lecturer(s)
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Course content
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1. Communication theory and mass communication options. 2. Mediated communication and media, selected properties and control of media institutions. 3. The audience and its importance. 4. Media content and types of communication, construction of media texts, audiovisual and multimedia communiqués. The effects of mass media. 5. Genres in the media. News, journalism, commercial, and its objectives in different media. 6. Characteristic and development of press, radio, television and the Internet as mass media, its options for visual culture art education. 7. Selected problems of mass media - news coverage about real violence, television and lifestyle. Internet - specialty of chat and text communications. Media and power. 8. Analysis of influence media and technology development to pedagogical theory and practice. The importance of visual literacy. 9. The concepts of media education and media literacy in the world. Examples of their implementation into the school curriculum. 10. Czech system of media education, development and present. 11. RVP and questions of application of media education into school practice. Relation of media education to civics, linguistic, multicultural education and informatics. 12. Productive activities in media education. 13. Relation of media education to visual literacy and visual culture art education.
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Learning activities and teaching methods
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Interactive lecture, Lecture supplemented with a discussion
- Preparation for an examination (30-60)
- 35 hours per semester
- Contact hours
- 39 hours per semester
- Preparation for comprehensive test (10-40)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| no specific professional knowledge is required; |
| Skills |
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| to communicate in a group, to operationalize concepts and to categorize reflected phenomena; |
| to express themself in a structured way and to record their attitudes and opinions. |
| learning outcomes |
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| Knowledge |
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| to describe and to explain the meaning and possibilities of media education and pedagogy; |
| to clarify some methods of media analysis and their use in school; |
| to describe the connections of historical epochs of media pedagogy regarding chronological and contextual links. |
| Skills |
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| to apply basic principals of semiotic and multimodal analysis; |
| to clarify concepts and to interpret some visual and audiovisual media communication; |
| to experiment with expressive possibilities of visual and audiovisual communication; |
| to propose, to elaborate and to structure receptive and productive activities on the basis of didactic categories. |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| Skills |
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| Project-based instruction |
| Students' portfolio |
| Seminar |
| assessment methods |
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| Seminar work |
| Individual presentation at a seminar |
| Combined exam |
| Practical exam |
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Recommended literature
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Doubravová, Jarmila. Sémiotika v teorii a praxi. Vyd. 1. Praha : Portál, 2002. ISBN 80-7178-566-0.
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CHANDLER, D. Semiotics for Beginners. 2011.
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LABISCHOVÁ, D. Didaktika mediální výchovy. Ostrava : Ostravská univerzita v Ostravě, 2013.
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Mašek, J. Audiovizuální gramotnost významné aspekty využití audiovize v edukaci In. Čuřín, M., Víška,V., Podoláková, I. Gramotnost ve škole.. Hradec Králové : PdF UHK, 2013.
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Mašek, J. Mediální didaktika: významná subdisciplína české mediální pedagogiky? In MAŠEK, J.; SLOBODA, Z.; ZIKMUNDOVÁ, V. (Eds.) Mediální pedagogika v teorii a praxi.. Plzeň: Vydavatelství ZČU, 2010.
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Mašek, J. Současné otázky a problémy mediální pedagogiky. In: Viera Kurincová, Peter Seidler, Juraj Komora (eds.) Strategický význam inovácií v edukačnej teórii a praxi.. Nitra: UKF v Nitre, 2011.
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Mašek, Jan. Audiovizuální komunikace výukových médií. 1. vyd. Plzeň : Západočeská univerzita, 2002. ISBN 80-7082-905-2.
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Mašek, Jan; Michalík, Petr; Vrbík, Václav. Otevřené technologie ve výuce. Plzeň : Západočeská univerzita, 2004. ISBN 80-7043-254-3.
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Mašek, Jan; Zikmundová, Vladimíra. Využití audiovizuálního sdělení v mediální výchově. Vyd. 1. Plzeň : Západočeská univerzita, 2012. ISBN 978-80-261-0090-4.
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McQuail, Denis. Úvod do teorie masové komunikace. Praha : Portál, 2007. ISBN 978-80-7367-338-3.
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Mičienka, Marek; Jirák, Jan. Základy mediální výchovy. Praha : Portál, 2007. ISBN 978-80-7367-315-4.
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Sturken, Marita; Cartwright, Lisa. Studia vizuální kultury. Praha : Portál, 2009. ISBN 978-80-7367-556-1.
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Šmíd, Milan. Úvod a texty ke studiu masových médií : Skripta pro posl. fak. sociálních věd. Praha - Karolinum, 1992.
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Verner, P. Mediální výchova. Průřezové téma. Úvaly: ALBRA, 2007.
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