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Lecturer(s)
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Mašek Jan, PhDr. Ph.D.
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Kirschenmann-Tenter Johannes, Prof. Dr.
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Course content
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1. Introduction to media pedagogy in school with a focus on critical-receptive and artistic-creative activities in school education 2. Czech system of media pedagogy and education, development and present. 3. Effects of mass media, audience and control of media institutions. 4. Media content, forms and genres in the media, media convergence. 5. The relevance of social semiotics and semiotic analysis of media and mass media messages for educational practice. 6. Visual and audiovisual literacy and multimodal concept of analysis of multimedia communications in media pedagogy. 8. Visual and audiovisual rhetoric of print media, advertising and television news. 9. Visual manipulation in photography - photomontage and photojournalism. 10. Reflection of mainstream films, animation and music videos in the context of media and audiovisual education, specifics of creative processes. 11. The influence of visual and audiovisual media, including computer games, on contemporary youth. 13. Internet and social networking risks, the importance of artificial intelligence in the computer networking space.
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Learning activities and teaching methods
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- Graduate study programme term essay (40-50)
- 13 hours per semester
- Preparation for comprehensive test (10-40)
- 13 hours per semester
- Contact hours
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| no specific expertise is required. |
| Skills |
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| to communicate in a group, operationalize concepts and categorize reflected phenomena; |
| to express yourself in a structured way and to record his attitudes and opinions. |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| to describe and explain the importance and possibilities of media literacy and education; |
| to explain selected methods of media analysis and their use in school; |
| to describe the interconnection of media pedagogy and multimedia production. |
| Skills |
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| to apply basic principles of semiotic and multimodal analysis; |
| to explain concepts and interpret visual and audiovisual media messages; |
| to design, prepare and structure receptive and productive activities on the basis of didactic categories. |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| Skills |
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| Students' portfolio |
| Seminar |
| Competences |
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| Seminar |
| Students' portfolio |
| Project-based instruction |
| Lecture supplemented with a discussion |
| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| assessment methods |
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| Knowledge |
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| Combined exam |
| Test |
| Skills |
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| Seminar work |
| Individual presentation at a seminar |
| Competences |
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| Seminar work |
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Recommended literature
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AMBROŽOVÁ, P; JUNOVÁ, I. A STAŠOVÁ, L. Nové výzvy rodičovství - mediální výchova v digitální době. Brno: Paido, 2021. ISBN 978-80-7315-273-4.
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FILIPOVÁ, P. Výtvarná výchova a digitální svět.. Olomouc: Česká sekce INSEA, 2021. ISBN 978-80-908056-1-3.
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LABISCHOVÁ, D. Didaktika mediální výchovy. Ostrava : Ostravská univerzita v Ostravě, 2013.
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Mašek, J. Mediální didaktika: významná subdisciplína české mediální pedagogiky? In MAŠEK, J.; SLOBODA, Z.; ZIKMUNDOVÁ, V. (Eds.) Mediální pedagogika v teorii a praxi.. Plzeň: Vydavatelství ZČU, 2010.
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MAŠEK, J. The impact The Impact of Mediated Communication on Adolescent?s Identity and Citizenship. London, 2005. ISBN 1-85856-333-X.
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Mašek, Jan; Zikmundová, Vladimíra. Využití audiovizuálního sdělení v mediální výchově. Vyd. 1. Plzeň : Západočeská univerzita, 2012. ISBN 978-80-261-0090-4.
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STANKOVÁ, M. Semiotika médií. Učebné texty. Univerzita Komenského v Bratislave, 2020. ISBN 978-80-8127-286-8.
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Šobáňová, Petra. Useful symbiosis: science, technology, art & art education. First edition. 2016. ISBN 978-80-244-4853-4.
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VORÁČ, D.; KOPECKÝ, K. Nová média ve výuce mediální výchovy. Olomouc, 2023. ISBN 978-80-244-6299-8.
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