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Lecturer(s)
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Kirschenmann-Tenter Johannes, Prof. Dr.
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Mašek Jan, PhDr. Ph.D.
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Zapletal Aleš, MgA. et MgA. Ph.D.
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Course content
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1. Introduction to the issue of media pedagogy at school with a focus on critical-receptive and artistic-creative activities in school education 2. Czech system of media pedagogy and education, development and present 3. Effects of mass media, audiences and control of media institutions 4. Media content, forms and genres in the media 5. Significance of semiotic analysis of media messages for educational practice 5. Visual literacy and multimedia 6. Multimodal concept of multimedia communication analysis in media pedagogy 7. Audiovisual rhetoric of television news and advertising 8. Photography, photomontage and photojournalism 9. Film, animation, music video and audiovisual education 10. Visual rhetoric and manipulation of printed media 11. The visuals and risks of computer games 12. The role of the Internet, social networking risks and mediated communication
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Learning activities and teaching methods
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- Contact hours
- 26 hours per semester
- Individual project (40)
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| no specific expertise is required. |
| Skills |
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| to communicate in a group, operationalize concepts and categorize reflected phenomena; |
| to express themself in a structured way and to record their attitudes and opinions. |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| to describe and explain the importance and possibilities of media literacy and education; |
| to explain selected methods of media analysis and their use in school; |
| to describe the interconnection of media pedagogy and multimedia production. |
| Skills |
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| to apply basic principles of semiotic and multimodal analysis; |
| to explain concepts and interpret visual and audiovisual media messages; |
| to design, prepare and structure receptive and productive activities on the basis of didactic categories. |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| Skills |
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| Students' portfolio |
| Seminar |
| Competences |
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| Seminar |
| Students' portfolio |
| Project-based instruction |
| Lecture supplemented with a discussion |
| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| assessment methods |
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| Knowledge |
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| Combined exam |
| Skills |
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| Seminar work |
| Individual presentation at a seminar |
| Competences |
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| Seminar work |
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Recommended literature
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AMBROŽOVÁ, P; JUNOVÁ, I. A STAŠOVÁ, L. Nové výzvy rodičovství - mediální výchova v digitální době. Brno: Paido. 2021.
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FILIPOVÁ, P. Výtvarná výchova a digitální svět. Olomouc: Česká sekce INSEA, 2021. ISBN 978-80-908056-1-3.
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Mašek, J. Mediální didaktika: významná subdisciplína české mediální pedagogiky? In MAŠEK, J.; SLOBODA, Z.; ZIKMUNDOVÁ, V. (Eds.) Mediální pedagogika v teorii a praxi.. Plzeň: Vydavatelství ZČU, 2010.
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Mašek, J. The impact The Impact of Mediated Communication on Adolescent?s Identity and Citizenship.. London, 2005. ISBN 1-85856-333-X.
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Mašek, Jan; Zikmundová, Vladimíra. Využití audiovizuálního sdělení v mediální výchově. Vyd. 1. Plzeň : Západočeská univerzita, 2012. ISBN 978-80-261-0090-4.
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STANKOVÁ, M. Semiotika médií. Učebné texty. Univerzita Komenského v Bratislave, Filozofická fakulta, Katedra žurnalistiky, 2020. ISBN 978-80-8127-286-8.
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ŠOBÁŇOVÁ, P. Useful symbiosis: science, technology, art & art education. Monographs. Olomouc: Palacký University Olomouc, 2016. ISBN 978-80-244-4853-4.
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Valušiak, Josef. Základy střihové skladby. V Praze : FAMU, 2005. ISBN 80-7331-039-2.
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VORÁČ, D., KOPECKÝ, K. Nová média ve výuce mediální výchovy.. Olomouc: Univerzita Palackého v Olomouci, 2023. ISBN 978-80-244-6299-8.
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