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Lecturer(s)
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Zapletal Aleš, MgA. et MgA. Ph.D.
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Kirschenmann-Tenter Johannes, Prof. Dr.
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Course content
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1. Introduction to the issue of visual culture and its relations with the visual arts 2. Picture in traditional art: Renaissance-Baroque method and Cartesian spectator 3. Contemporary visual theory and art 4. Physiology of visual perception: general information 5. Psychology of visual perception (theory, shape theory, visual deception) 6. Video communication. Basic terminology and classification in character teaching 7. Photographic images and fine arts 8. The emergence of moving image and film 9. Virtual reality 10. Media, mass communication and their theories 11. Visual art, and design in the human environment 12. Advertising and its strategies 13. Visual literacy and its concepts
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Learning activities and teaching methods
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- Contact hours
- 39 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
- Preparation for formative assessments (2-20)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| to name the most famous manifestations of visual culture of the past and the present; |
| to clarify basic concepts and facts in the field of art culture; |
| to describe the creative work of selected authors. |
| Skills |
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| to apply knowledge (concepts, facts, ideas) about artistic culture in dialogues with experts and lay people; |
| to perform a basic formal analysis of a visual artistic or other visual work; |
| to use information about artistic or other visual works obtained from professional literature and from other professional sources. |
| Competences |
|---|
| N/A |
| learning outcomes |
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| Knowledge |
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| to describe the specifics of contemporary visual culture; |
| to clarify the concept of "visual literacy"; |
| to explain the general patterns of visual perception; |
| to define and clarify the basic terminology of character teaching; |
| to describe the possibilities of new media; |
| to clarify some of the points of contemporary graphic design. |
| Skills |
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| to interpret the most widespread manifestations of contemporary visual culture; |
| to reveal the manipulativeness of visual works, especially advertising products and visual artifacts used for political promotion. |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Multimedia supported teaching |
| Textual studies |
| Self-study of literature |
| Skills |
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| Seminar |
| Task-based study method |
| Discussion |
| Competences |
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| Lecture supplemented with a discussion |
| Seminar |
| assessment methods |
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| Knowledge |
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| Test |
| Oral exam |
| Skills |
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| Oral exam |
| Competences |
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| Oral exam |
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Recommended literature
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Arnheim, Rudolf. Art and visual perception : a psychology of the creative eye. Berkeley : University of California Press, 2002. ISBN 0-520-02613-6.
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DANTO, A. C. Po konci umění: současné umění a oblast mimo dějiny. Praha: Academia, 2021. ISBN 978-80-200-3289-8.
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DVOŘÁK, T. a kol. Epistemologie (nových) médií. Praha: NAMU, 2019. ISBN 978-80-7331-494-1.
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Freeland, Cynthia A. Teorie umění. Praha, 2011.
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HUBATOVÁ-VACKOVÁ, L.; PACHMANOVÁ, M.; PEČINKOVÁ, P. (eds.). Věci a slova. Praha: Vysoká škola uměleckoprůmyslová v Praze, 2014. ISBN 978-80-86863-69-6.
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Kesner, L., ml. Muzeum umění v digitální době. Argo, Praha, 2000. ISBN 80-7023-252-6.
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Kesner, Ladislav. Vizuální teorie : Současné anglo-americké myšlení o výtvarných dílech. 1. vyd. tohoto souboru. Jinočany : H & H, 1997. ISBN 80-86022-17-X.
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Kulka, Jiří. Psychologie umění : obecné základy. 1. vyd. Praha : SPN, 1991. ISBN 80-04-23694-4.
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Manovich, L. Principy nových médií In Teorie vědy/Theory of Science. 2002.
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Mirzoeff, Nicholas. Úvod do vizuální kultury. Praha, 2012.
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Mitchell, William John Thomas. Teorie obrazu. Praha, 2016.
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Slavík, Jan. Multidisciplinární komunikace : problém a princip všeobecného vzdělávání. Vyd. 1. V Praze : Univerzita Karlova, 2005. ISBN 80-7290-199-0.
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