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Lecturer(s)
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Blažková Blanka, Mgr.
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Kůtková Kristina, Mgr.
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Course content
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- Presentations of products and services, their qualities and functions - A letter of inquiry - Marketing, brands, slogans - An offer and a flysheet - Product consultancy, customer benefits - An order - Customer contacts, sales of products and services - Preparation of business negotiations - An invoice, a delivery note - Receiving a customer in a company, entertainment of business partners - Complaints Further information for distant study programme students can be found on the Courseware.
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Learning activities and teaching methods
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E-learning, Collaborative instruction, Multimedia supported teaching, Students' portfolio, Skills demonstration, Individual study, Practicum
- Preparation for formative assessments (2-20)
- 10 hours per semester
- Preparation for an examination (30-60)
- 20 hours per semester
- unspecified
- 18 hours per semester
- Contact hours
- 52 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 15 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| use the knowledge corresponding to the subject UJP/ NC7W |
| demonstrate the proficiency level B2 according to CEFR |
| Skills |
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| actively participate in discussions |
| present your opinions |
| write a formal business letter, an email, write a cover letter and CV, write an invitation and thank-you letter |
| present yourself at a job interview |
| apply advanced vocabulary in corporate environment |
| use language competences at the level B2 according to CEFR |
| Competences |
|---|
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| identify the advanced vocabulary focused on the promotion of products and services |
| name the properties of a product and its use |
| describe the different phases of the preparation of a fair |
| use correct verbs to describe products and service |
| use the correct vocabulary when executing an order |
| use grammar structures - participle, passive voice, correlative conjunctions both in written and spoken texts |
| identify economics terminology |
| Skills |
|---|
| present a selected expert topic |
| conduct a business meeting |
| present a company at a fair |
| describe ecolabels and use examples |
| describe a product and service |
| argue correctly |
| analyse a professional economic text |
| write business demand, an order |
| handle the entire order process |
| deal with complaints and customer complaints |
| Competences |
|---|
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Practicum |
| E-learning |
| Multimedia supported teaching |
| Skills demonstration |
| Collaborative instruction |
| Individual study |
| Skills |
|---|
| Practicum |
| Discussion |
| Skills demonstration |
| Students' portfolio |
| Competences |
|---|
| Practicum |
| E-learning |
| Multimedia supported teaching |
| Skills demonstration |
| Collaborative instruction |
| Individual study |
| Discussion |
| Students' portfolio |
| assessment methods |
|---|
| Knowledge |
|---|
| Test |
| Individual presentation at a seminar |
| Continuous assessment |
| Skills |
|---|
| Oral exam |
| Skills demonstration during practicum |
| Competences |
|---|
| Test |
| Individual presentation at a seminar |
| Continuous assessment |
| Oral exam |
| Skills demonstration during practicum |
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Recommended literature
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BLAŽKOVÁ, Blanka; OVESLEOVÁ Hana. Handelskorrespondenz Übungsbuch. Plzeň, 2015.
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BRAUNERT, Jörg; SCHLENKER, Wolfram. Unternehmen Deutsch Aufbaukurs Lehrbuch. Stuttgart, 2014. ISBN 978-3-12-675745-4.
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BRAUNERT, Jörg; SCHLENKER,Wolfram. Unternehmen Deutsch Aufbaukurs Arbeitsbuch. Stuttgart, 2013. ISBN 978-3-12-675746-1.
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EISMANN, V. Erfolgreich in der geschäftlichen Korrespondenz. Berlin, Cornelsen Verlag, 2010. ISBN 978-3-06-020325-3.
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MÜLLER, Annette; SCHLÜTER, Sabine. Im Beruf. München: Hueber Verlag, 2013. ISBN 978-3-19-101190-1.
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NEKOVÁŘOVÁ, A.; FLIEGER, D. Alltagssprache Deutsch Neu. Plzeň: FRAUS, 2009. ISBN 978-80-7238.
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Nekovářová, Alena; Fliegler, Dominique. Alltagssprache Deutsch : 30 moderních konverzačních témat. 1. vyd. Plzeň : Fraus, 2003. ISBN 80-7238-143-1.
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RADĚVOVÁ, Zuzana. Cvičebnice německé gramatiky 1. Brno, 2003. ISBN 978-80-7358-099-5.
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RADĚVOVÁ, Zuzana. Gramatika německého jazyka. Brno, 2008.
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Rohrer Hans Heinrich, Schmidt Carsten. Kommunizieren im Beruf. Langenscheidt München, 2008. ISBN 978-3-468-90516-2.
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Voit, Heike. PONS Grammatik Deutsch kurz & bündig. 1. Aufl. Stuttgart : Ernst Klett Sprachen, 2002. ISBN 3-12-560634-9.
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Wergen, Josef; Wörner, Annette. Im Griff Bürokommunikation Deutsch : [Sicher formulieren in Briefen, E-Mails und am Telefon]. Klett Verlag, 2006. ISBN 3-12-561161-X.
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