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KMO/AMSCR
Marketing of Services in Tourism
Guarantors: doc. Ing. Petr Štumpf, Ph.D.
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Course literature
KMO/AMSCR
-IS/STAG
Basic
Morrison, Alastair M.,
Marketing and managing tourism destinations
2019
Kotler, Philip; Keller, Kevin Lane,
Marketing management
2018
Wirtz, Jochen; Lovelock, Christopher H.,
Services marketing : people, technology, strategy
2016
Extending
Jauhari, Vinnie,
Hospitality marketing and consumer behavior : creating memorable experiences
2017
Rogers, Tony; Rogers, Tony,
Marketing destinations and venues for conferences, conventions and business events
, Amsterdam : Elsevier
2006
Kolb, Bonita,
Tourism marketing for cities and towns : using branding and events to attract tourists
, Amsterdam : Elsevier
2006
Recommended
Horner, Susan; Swarbrooke, John,
Consumer behaviour in tourism
2016
Yayici, Emrah,
Design thinking methodology book
2016
Oh, Haemoon,
Handbook of hospitality marketing management
, Amsterdam : Elsevier
2008
Morrison, Alastair M.,
Hospitality and Travel Marketing
, Delmar Cengage Learning
2009
Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok,
Marketing in Travel and Tourism
, Butterworth-Heinemann
2009
Polaine, Andrew; Lovlie, Lavrans,; Reason, Ben,
Service design : from insight to implementation
2013
Reason, Ben; L?vlie, Lavrans,; Flu, Melvin Brand,
Service design for business : a practical guide to optimizing the customer experience
2016
Robinson, Peter,
Tourism : the key concepts
2012
Goeldner, Charles R.; Ritchie, J. R. Brent,
Tourism principles, practices, philosophies
, Hoboken : John Wiley & Sons
2009
Wirtz, Jochen,
Winning in service markets : success through people, technology and strategy
2017
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Další prameny k výuce nad rámec seznamu uvedeného ve stagu (je možno doplňovat i během semestru), případně rošíření informací o literatuře uvedených ve stagu o další podrobnosti.
Last updated:
12.03.2014
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Studijní materiály
Does not contain documents.
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